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Performance Marketing Analyst at Lago. Job Title: Performance Marketing Analyst. Location: Remote -Latin America . Salary: $1,440 - $1,920 per month | $9 - $12 per hour (open to negotiation based on experience). As a Performance Marketing Analyst, you will own the performance marketing measurement across Amazon and DTC/Social. You’ll translate messy cross-channel data into crisp insights, improve incrementality and efficiency, and partner with Growth, E-commerce, and Finance to set budgets, forecast outcomes, and guide creative/testing strategy.. Key Responsibilities. Cross‑channel analytics & strategy. . Own the marketing measurement framework across Amazon + DTC/Social: define source‑of‑truth, KPIs, and guardrails . . Build and maintain a single view of performance across platforms, unifying with web/app/shop data and finance.. . Design incrementality tests and campaign‑level A/B tests; quantify impact and roll out learnings.. . Create forecasting & scenario models for budget allocation and inventory planning; partner with Finance on monthly/quarterly outlooks.. . Translate analysis into weekly recommendations on spend mix, audiences, bids, and creative; influence channel owners and leadership.. . Amazon focus (Marketplace + DSP). . Build dashboards for ACOS/TACoS, NTB%, Subscribe & Save, brand share, PDP funnel (sessions → detail page view rate → ATC → purchase), and search term migration.. . Analyze placement, keyword, ASIN, and audience performance; recommend structural changes (campaign taxonomy, negations, dayparting, placement bid mods).. . Partner with Retail/Operations on Promo Calendar, Buy Box, inventory health, and price elasticity to isolate marketing impact from retail effects.. . DTC & Social focus. . Stand up creative analytics: thumb‑stop rates, hook/scene analysis, copy/CTA tests; synthesize insights for the creative brief pipeline.. . Evaluate and calibrate attribution (in‑platform, GA4) to a coherent POV.. . Data & enablement. Own the performance analytics stack: ingestion (ETL/ELT), data models (SQL/dbt), and BI (Looker/Tableau/Power BI/Mode).. Qualifications. . 3+ years in growth/performance analytics with deep exposure to Amazon Ads (Search + DSP) and at least two DTC social channels (Meta, TikTok, YouTube, Pinterest).. . Experience using HubSpot CRM for campaign management, sales pipeline tracking, and reporting. . Experience with AMC/AMS, GA4, Shopify data, and one or more BI tools (Looker/Tableau/Power BI/Mode).. . Proven ability to design and read experiments (geo holdouts, CUPED, sequential testing) and to reconcile platform vs. modeled attribution.. . Strong business judgment: can connect media, pricing, and inventory to contribution margin and cash payback.. . Clear communicator who can simplify complexity and influence cross‑functional partners.. . Nice to have. . CPG/e‑commerce background with both 1P (Vendor Central) and 3P (Seller Central) experience.. . Familiarity with Amazon retail analytics (Brand Analytics, Search Query Performance, Market Basket, Inventory Health) and creative analysis tools.. . Company Location: Colombia.