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App User Acquisition Specialist - Paid Search & Ad Revenue at leadtech. About the role. We are looking for a . User Acquisition Specialist. specializing in . Paid Search. to join our growth team. In this role, you will be responsible for the day-to-day execution and optimization of global paid search campaigns, with a specific focus on driving high-quality users to our iOS and Android apps through . Google Ads (UAC & W2A).. This is a high-impact, hands-on role for someone who has already operated at scale, is comfortable managing . 8-figure monthly budgets. , and deeply understands how performance marketing works in complex environments. While we focus on high-value users, a key part of your mission will be . optimizing for Ad Monetization flow,. ensuring our campaigns effectively feed our revenue streams through . AdMob. .. You will work in a cross-channel environment, closely connected with Product, Data, Creative, and CRO teams, and contribute directly to the growth and . ARPU. of some of our most relevant global products.. What you will do. Execute and optimize performance campaigns across . Google Ads. (UAC & W2A) for our apps portfolio.. Manage and scale . high-volume budgets. , focusing on pLTV, . ROAS. , and ARPU.. Master . Creative Strategy. for UA: Define the optimal mix of assets (text, image, video, and HTML5) and monitor their performance metrics (IPM, CTR) to drive scale.. Optimize for . Ad Monetization:. Implement and monitor AdMob campaigns, choosing formats and placements that maximize revenue through hybrid bidding models.. Creative Performance Analysis. : Deep-dive into which creative formats (e.g., Interstitials vs. Native vs. Banners) drive the best-converted trials and high-value users.. Bidding Excellence. : Run continuous A/B tests on bidding types, specifically balancing Max Conversion Value and Ad Impression Value.. Collaborate with creative . : Provide data-driven briefs on which formats and hooks are working, ensuring we have the right assets to win the UAC auction.. Monitor technical KPIs. : Track and report on daily performance, from install to trial conversion and long-term retention.. What we’re looking for. Must-have. Hands-on experience managing Google UAC. and . Web-to-App (W2A) . campaigns at scale. Strong creative intuition for performance:. You know what makes a high-performing banner or video and can identify which formats work best for different placements. Expertise in Ad Monetization. : Proven experience using AdMob and understanding how UA impacts ad revenue streams. Analytical mindset. : Ability to interpret complex data (LTV, ROAS, CVR) and translate it into proactive campaign adjustments. Knowledge of Mobile Ecosystem:. Familiarity with MMPs (AppsFlyer/Adjust) and event mapping.. Initiative. : You don't just follow a plan; you propose new strategies to beat our targets. Nice-to-have. Experience. in the utility or gaming . app space. (hybrid monetization). Background in . subscription-based businesses . (Web or Apps). Basic understanding of . SQL. or data visualization tools (. Tableau,. Looker). Familiarity with keyword research and search intent for W2A campaigns. Deep understanding of . hybrid monetization models. How we think about this role. We are looking for a specialist who:. Is detail-oriented. : You catch the small fluctuations in CVR or CPA before they become big problems. Is data-driven. : You don't make moves based on "gut feeling," but on what the pLTV and ROAS are telling you. Is agile. : You can pivot strategies quickly as the market or the algorithms change.. Takes ownership. : You treat the budget as if it were your own and are always looking for ways to squeeze more value out of it. Master of Ad Formats. : You possess deep knowledge of mobile ad placements (Banners, Interstitials, MRECs). You can strategically select and test formats based on their ability to drive high-value impressions and optimize the overall revenue flow within AdMob. Company Location: France.