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Associate Director, Programmatic at The Marketing Practice. Salary $90,000 - $114,000. Welcome to The Marketing Practice. We're not just an agency; we're the trendsetters in the integrated era of B2B, armed with a global team of 300+ B2B specialists ready to unlock your potential. Our clients include the biggest names in the tech universe. We're talking partnerships with the trailblazers and the disruptors - working with them across the entire funnel to achieve the kind of growth that turns heads and wins awards. . We thrive on identifying, recruiting, and nurturing talents and you're next on our list! We trust you to manage your own time, we help you amplify your skills and create a career that not only defines success but reflects the genuine joy of mastering your craft. . What we are looking for. We’re seeking an experienced and strategic Associate Director to join our Programmatic & Media team. This role is pivotal in leading programmatic media initiatives across a portfolio of high-value clients. You will guide media strategy, oversee execution, and act as a trusted advisor to clients on all things programmatic, spanning CTV, display, audio, native, video, and more. This position exists to provide senior strategic leadership across programmatic campaigns, elevate media performance, and foster growth in media innovation and client value.. What you will do. . Lead programmatic strategy and client relationships. . Drive strategic discussions with clients and act as a trusted advisor on programmatic media. . Develop and execute multi-channel media plans across display, native, CTV, video, and audio. . Align planning with audience strategy and client KPIs. . Manage campaigns across DSPs, publishers, and vendor partners. . Work closely with operations to ensure timely and accurate campaign launches. . Monitor and optimize performance. . Provide clear, data-driven recommendations for continuous improvement. . Champion media innovation and cross-sell opportunities. . Mentor and contribute to team development as the programmatic SME. . Who you are. . Excellent communication and presentation skills. . Strong organizational, analytical, and problem-solving abilities. . Ability to translate complex data into meaningful business insights. . Collaborative and proactive mindset. . Certifications (preferred). . Industry certifications related to DSPs, Google Marketing Platform, or programmatic advertising. . What you will need. . 5+ years of hands-on experience in programmatic media, ideally in a B2B-focused agency environment. . Experience across multiple DSPs (e.g., DV360, The Trade Desk), and tools like GTM and DCM. . Proven experience leading direct publisher relationships. . Strong understanding of how programmatic fits within the broader digital and integrated media mix. . Track record of mentoring junior team members and elevating media performance across campaigns. . Company Location: United States.