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Head of Product-Led Growth (PLG) at Cloudtalk. 🌍 Global SaaS | $28M Series B Investment. 📍 Barcelona/Prague or Remote in Europe. Role TLDR. Mission:. Own self-serve and PLG as a full . revenue engine. for micro customers – from acquisition and signup to activation, expansion and retention. Design flows where . product does most of the work. , and add humans only where ROI is highest.. Primary Outcome:. . Maximize revenue from the self-served micro segment.. Today, we believe NRR is the most important lever to achieve this, but increasing trial → paid, cutting time-to-first-value, growing PLG-driven ARR, and reducing funnel drop-offs is also impactful.. Scope:. Define and drive the . PLG roadmap. , map and continuously improve the . post-signup journey. , and set smart . “when to human” rules. (when to stay self-serve vs. route to Sales/CS).. Team:. Lead a . dedicated PLG squad (~2–3 engineers from existing teams). with a fast experiment cadence and strong analytics foundation.. Profile:. . Commercial PM with proven PLG wins in B2B SaaS. , strong experimentation mindset and . excellent UX instincts for onboarding/activation. .. About CloudTalk. Powered by a January 2024 $. 28 million Series B investment. from top investors like KPN Ventures, Lead Ventures, Point 9, and HenQ, CloudTalk's . AI-powered business communication platform. helps . 4,000+ sales and support team. s make customer experience the greatest competitive advantage for driving more revenue. . CloudTalk works seamlessly for businesses of all sizes, from scale-ups like . Deel. and . TIER. to big players like . Nokia. , . Glovo. and . Rakuten. . Modern businesses all around the world can lead meaningful conversations while managing calls and messages from one place. . CloudTalk is on a mission to create a unified ecosystem for sales and customer service teams' communication where every professional can engage in more productive and meaningful conversations.. The Challenge Ahead. We’re looking for a . commercial, experiment-driven, and execution-focused Head of PLG. to own and scale our . Product-Led Growth (PLG). motion for micro customers.. Your mission is to turn self-serve into a . full revenue engine. – from acquisition and activation to expansion and retention – and to design flows where . the product does most of the work. , bringing humans in only where the ROI is highest.. If you love building self-serve journeys that move real revenue numbers, this role is for you.. What’s in it for you. Leadership & impact:. Own a critical growth engine and shape how CloudTalk wins in the long tail / micro segment.. Direct influence:. Work closely with senior product leadership and GTM leads to align PLG with our broader strategy.. Innovation:. Help build the leading . AI-powered business calling platforms. and push the frontier of PLG in B2B SaaS.. What You’ll Work On. Own PLG as a revenue engine. Take end-to-end ownership of the . self-serve / PLG funnel. : acquisition → signup → onboarding → activation → paywall → expansion → retention for micro customers.. Maximize revenue from the self-served micro segment. and tie your roadmap directly to revenue, expansion and retention outcomes.. Design the post-signup journey. Map and continuously refine the . post-signup journey. : from account creation to first successful call and ongoing usage.. Reduce . time-to-first-value. with sharp UX, smart defaults, and in-product guidance.. Identify and fix . funnel drop-offs. (signup, onboarding, activation, upgrade, expansion) using data, research, and rapid experimentation.. Set “when to human” rules. Define and iterate on . “when to human” rules. – when a user should stay fully self-serve vs. when to route to Sales, CSM or CS team.. Use behavioral signals, intent, and account potential to introduce human touchpoints where they have the . highest incremental revenue impact. .. Run fast experiments with a dedicated squad. Lead a . PLG team of ~2–3 software engineers. with a high-velocity, test-and-learn mindset.. Maintain a . sharp, prioritized PLG roadmap. of experiments and bigger bets – and keep a tight feedback loop between results and next steps.. Ensure robust . tracking, analytics and dashboards. for PLG KPIs (micro revenue, NRR, trial-to-paid, time-to-first-value, funnel drop-offs).. Partner across GTM. Work closely with . Marketing, Sales, CS, RevOps, and Data. to make PLG a . company-wide revenue engine. , not a silo.. Feed insights back into . pricing & packaging, messaging, and acquisition tactics. for the micro segment.. Champion . product-led thinking. across R&D and GTM – using product as the primary lever for growth.. You’re a Great Fit If. You’re a commercial PM with proven PLG wins in SaaS. . You’ve owned or significantly influenced . self-serve / PLG funnels. and can point to specific wins (e.g. +X% trial-to-paid, +Y% NRR, reduced churn, faster activation).. You’re obsessed with UX for onboarding & activation. . You know how to design or co-design . clean, intuitive onboardings. that get users to value quickly.. You’re comfortable working with UX/copy to optimize flows, in-app prompts, paywalls, and upgrade nudges.. Strategic, but hands-on. . You’re able to define a . PLG strategy and roadmap. , and just as happy to rewrite a paywall, spec a test, or refine a signup step.. You’re pragmatic, bias to action, and happy to ship iterative improvements that bring value rather than wait for “perfect”.. You thrive in a high-ownership, fast-moving environment.. You’re data- and experiment-driven. . You’re fluent in funnels, cohorts, and A/B tests, and you can structure clear hypotheses, success metrics, and post-mortems.. You’re comfortable working with product analytics tools and event-based tracking.. You push for implementation of event-based tracking across all aspects of the journey.. You thrive in cross-functional environments. . You enjoy collaborating with Marketing, Sales, CS, and RevOps to make PLG a . company-wide revenue engine. .. Why you will love to be a CloudTalker:. Growth:. 💡 1-1 Coaching sessions with our resident communications advisor. 📚 Leaders Academy & Learning and Development Budget. Flexibility:. 🏖 Unlimited Paid Time Off (with guidelines). 🎗️ Volunteering Days. ⏳ Flexible working hours. 💻 MacBook for work . Well-being:. 🏖Recharge Fridays once per quarter. 🏋🏼‍♀️Fitness Allowance. Connectedness:. 💲 Referral bonuses. 👥 Virtual & physical team buildings. 👕 Company merchandise. What to expect from our Hiring Process:. Initial Chat. : Meet Josef, our CPTO. Case Study Presentation. Culture Bar Raiser Call . with the CMO. 🎯 Offer!. Apply now and be part of our journey to $100M ARR!. By submitting your application, you acknowledge that Cloudtalk will process your personal data based on Cloudtalk’s legitimate interest in finding the most suitable candidate and a pre-contractual relationship with you. For more information on how Cloudtalk processes your personal data, please refer to our . Privacy Notice. .. Company Location: Czechia.