GTM Engineer at Sur. Our client is seeking a highly skilled and proactive GTM (Go-To-Market) Engineer to accelerate growth by owning and executing outbound lead generation initiatives. In this role, you will architect, optimize, and deploy multi-channel outbound strategies—particularly email-focused—with a strong emphasis on deliverability, automation, and performance optimization. You’ll collaborate closely with leadership to drive key go-to-market efforts and scale customer acquisition through data-driven, high-impact outreach systems.. They are looking for a capable professional with deep knowledge of email deliverability and experience with tools like Zapier, Make, HubSpot, and Clay. If you’re a strategic thinker with an expert level understanding of cold-calling platforms and outbound marketing processes, we want to hear from you!. What You’ll Do:. . Optimize deliverability and performance across outbound channels. . Design, launch, and manage multi-channel lead generation campaigns with a strong focus on outbound email campaigns. . Leverage platforms and automation tools (e.g., Zapier, Make, Smartlead, Clay) to streamline and scale efforts. . Manage cold-calling and voicemail platforms and refine engagement strategies. . Analyze campaign performance metrics and adjust tactics to maximize impact. . Develop and test unique pitch angles and messaging strategies to improve outbound engagement. . . 4+ years of experience in outbound lead generation or sales development. . History of generating a high volume of qualified leads through outbound channels.. . Deep knowledge of email deliverability best practices and cold outreach. . Hands-on experience with sales automation and workflow tools (Zapier, Make, HubSpot, Clay). . Comfortable managing cold-calling systems and processes. . Data-driven with a strong ability to optimize based on performance insights. . Collaborative, detail-oriented, and an excellent communicator. . Company Location: Colombia.
Telegram
Linkedin
Twitter
Instagram
Facebook