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Trade Marketing & Exhibitions Specialist (International) at Carazo Enterprise SL. About the Role:. We’re a premium cigar distributor expanding our trade marketing and events footprint across Europe and the U.S. You will own the end-to-end planning and flawless execution of trade shows, exhibitions, in-store activations, and B2B events. The ideal candidate is a hands-on operator who can turn a brief into a detailed run-of-show, negotiate with vendors, move physical assets across borders, and bring measurable ROI from every activation.. Key Responsibilities. Trade Marketing (B2B / Retail):. . Build and execute a trade marketing calendar by market and channel (wholesale, retail, HoReCa, duty free).. . Plan, produce, and deploy POSM / merchandising (banners, shelf talkers, humidor signage, displays); maintain an asset inventory and replenishment plan.. . Ensure planogram compliance and optimal shelf visibility; collect photo proofs from field teams and partners.. . Drive co-op marketing with distributors/retailers (promos, tastings, education sessions) and track results.. . Coordinate sampling & staff training at key accounts; develop short playbooks and talk tracks.. . Track KPIs: doors activated, shelf facings gained, POSM coverage, cost per activation, and incremental sales.. . Exhibitions & International Events:. . Own the full cycle: brief → budget → timeline → vendor sourcing → design coordination → production → logistics → on-site management → teardown → post-show reporting.. . Manage booth design & production (coordinate with designers/builders; ensure brand guidelines, materials, lighting, power, safety).. . Run logistics: international freight, customs paperwork (ATA Carnet where applicable), insurance, storage, install/dismantle (I&D), and return shipping.. . Source and negotiate with exhibition organizers, contractors, booth builders, hostesses, AV, catering, and staffing; issue SOWs/POs; control budgets.. . Implement lead capture (badge scanners, forms), integrate with CRM, and lead post-show follow-up with Sales.. . Produce post-event ROI reports (leads, opportunities, orders, CPL/CPA, qualitative insights).. . . Project Management & Compliance:. . Maintain critical paths, Gantt/timelines, and weekly status with risks/mitigations.. . Create and maintain standard toolkits: run-of-show, master checklist, vendor list, asset tracker, packing lists, and on-site “booth bible.”. . Ensure compliance with venue regulations and category rules relevant to tobacco product displays and sampling (by market).. . What Success Looks Like (KPIs). . Events delivered on time and within ±5% of budget.. . Lead and opportunity targets met per event; CPL/CPA tracked and trending down.. . POSM coverage and shelf visibility increased in priority accounts; photo proofing 100%.. . Zero critical compliance incidents; 100% of post-event reports submitted within 5 business days.. . . 3+ years in trade marketing and/or exhibitions/event management with demonstrable end-to-end ownership of international shows (EU experience required).. . Strong vendor management & negotiation; proven budget control for multi-country projects.. . Fluent English (C1+). Additional languages are a plus (Spanish, German, Polish, Romanian, Ukrainian, Serbian, Lithuanian, Latvian, or Russian for vendor liaison).. . Solid working knowledge of project tools (Asana/Trello, Google Sheets/Excel, Docs/Slides) and basic artwork handling (Adobe/Canva) to traffic edits to designers.. . Comfortable with travel across Europe (and occasionally the U.S.); capable of managing long show days and physical booth work when needed. . . Eligibility & location (strict):. . Current residence in Ukraine, Serbia, Romania, Poland, Lithuania, or Latvia.. . Able to enter the EU visa-free or hold a valid multiple-entry visa/work permit with ≥12 months remaining validity.. . Must be of legal age to work with tobacco category promotions in your country.. . Nice to Have:. . Experience in premium/luxury or tobacco/spirits categories.. . Familiarity with ATA Carnet, temporary imports, and exhibition logistics paperwork.. . Experience setting up scalable event systems (templates, checklists, reporting frameworks).. . Basic understanding of CRM (HubSpot/Salesforce) and lead workflows.. . Company Location: Lithuania.