Director of Amazon & Marketplace at Freebird

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Director of Amazon & Marketplace at Freebird. Mission. Freebird is a 9-figure, founder-led consumer brand with over 1 million customers and momentum across DTC, retail, marketplaces, and international expansion.. We’re looking for a . Director of Amazon & Marketplace. to own and scale our Amazon channel into category dominance. This role will lead our Amazon P&L—driving aggressive growth while improving profitability, building defensible systems, and protecting the long-term integrity of the channel. You’ll serve as a cross-functional leader across marketing, operations, legal, and creative—operating as the GM of our Amazon business.. This role is for a strategic operator with hands-on Amazon experience in a high-growth consumer brand. If you’ve scaled 3P Amazon businesses, know the levers to pull across ads, SEO, conversion, and ops—and want to own the most important growth engine in a 9-figure brand—this is for you.. Outcomes (What Success Looks Like). . Revenue Growth & Profitability. . . Drive significant topline growth in the Amazon channel while maintaining or improving contribution margin . . Scale high-performing ASINs and refine new ASIN launch playbooks to accelerate revenue velocity . . Develop and execute a margin improvement plan that balances pricing, ASIN mix, and promotional levers . . Identify and unlock high-leverage growth opportunities across product assortment, merchandising, and advertising . . . Advertising & Media Efficiency. . . Improve blended TACoS while scaling profitable ad spend . . Own Sponsored Products, Sponsored Brands, Display, and DSP execution . . Launch attribution-informed off-Amazon traffic strategy (Meta, Google, affiliate, etc.) . . . Listing & Conversion Optimization. . . Maintain best-in-class PDPs: titles, bullets, A+ content, video, and SEO . . Implement variations, bundles, and comparison charts to improve CVR and defend against knockoffs . . Oversee testing and optimization roadmap across listings . . . Ranking, Reviews, and Category Defense. . . Maintain top 1–3 BSR rank across subcategories . . Achieve 4.3+ average rating and 1,000+ new reviews/month . . Own review generation systems: Vine, inserts, post-purchase automation . . Protect listings using Brand Registry tools (Project Zero, Transparency, etc.) . . . Competitive Intelligence & Response. . . Maintain competitor intelligence dashboard tracking BSR, PPC, reviews, and pricing . . Reverse-engineer winning tactics and implement proactive countermeasures . . Build abuse detection and escalation SOPs . . . Marketplace Operations & Risk Management. . . Maintain 99%+ Buy Box and near-zero downtime . . Lead emergency response for suspensions, merges, or suppressions . . Manage inventory, FBA/FBM strategy, and coordinate with Ops for forecasting . . . Team Building & Systematization. . . Build and lead team (PPC, listings/SEO, creative, and ops) . . Own agency/vendor relationships and hold accountable to clear KPIs . . Create a scalable Amazon OS (SOPs, dashboards, templates, workflows) . . . Executive Reporting & Visibility. . . Build weekly reporting systems aligned to KPIs: revenue, TACoS, margin, BSR rank, reviews, account health . . Align visibility with company-wide OKRs and exec decision-making . . . Post-Purchase & Retention Optimization. . Increase Amazon LTV through Subscribe & Save, reorder flows, and cross-channel retention strategies . . Competencies. . . Strategic Operator. – Balances high-level channel growth with deep platform expertise . . . Amazon Expert. – Hands-on experience scaling 3P Amazon businesses in DTC or CPG . . . Data-Driven. – Lives in dashboards; turns metrics into priorities . . . Cross-Functional Leader. – Works across creative, ops, finance, and legal . . . Execution-Oriented. – Manages dozens of levers in motion with clarity and accountability . . . Crisis-Ready. – Skilled in brand protection and platform risk mitigation . . . System Builder. – Creates the infrastructure that enables scale . . . Owner’s Mentality. – Acts like a P&L owner, not a service provider . . . 4+ years Amazon experience. in a consumer brand (DTC or CPG required) . . Proven record growing a 3P Amazon business through PPC, SEO, launch, and ops . . Hands-on with tools like Helium10, SellerBoard, Amazon Brand Registry, and seller/vendor dashboards . . Strong analytical and reporting skills; mastery of Excel/Sheets and attribution tools . . Experience leading teams or managing agency/vendor relationships . . Company Location: United States.