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Paid Social Lead at Soar With Us. Paid Social Lead. Role: Paid Social Lead. Function: Paid Social Strategy & Management. Reports to: Paid Social Lead / Head of Paid Social. Core Responsibility: Lead strategy and execution of high-budget paid social campaigns across Meta and TikTok, driving acquisition and retention growth for e-commerce clients.. KPI: Paid social revenue growth, ROAS, CAC targets, creative testing success. About Us. Soar With Us is one of the UK’s fastest-growing agencies, scaling e-commerce brands like Bee Inspired and Art of Football. In 2024, we managed over £250m in profitable ad spend across Meta, Google, and TikTok, delivering industry-leading performance.. Our Values. . Extreme Ownership – accountability for client outcomes.. . Radical Curiosity – testing, learning, and innovating continuously.. . Kind Candour – honest, constructive communication.. . Client-Centricity – aligning every decision with client growth.. . . Core Responsibilities. Campaign Strategy & Execution. . Plan and manage large-scale paid social campaigns across Meta and TikTok.. . Build structured testing roadmaps for ads, audiences, and bidding strategies.. . Optimise campaigns to consistently achieve CAC/ROAS targets.. . Creative Collaboration. Partner with creative teams to deliver thumb-stopping, high-performing ads.. Provide data-driven insights to guide creative direction.. Client Relationships. . Act as the senior paid social advisor in client meetings.. . Present performance updates and strategic recommendations with clarity.. . Team Contribution. . Support junior buyers with best practices and mentorship.. . Contribute to refining the agency’s paid social frameworks.. . What Success Looks Like. . 6 Months: Owning and optimising high-budget accounts independently.. . 12 Months: Leading paid social strategy for flagship clients, trusted for strategic impact.. . 24 Months: Progression to Paid Social Lead, mentoring a team and shaping agency-wide paid social delivery.. . You…. . Confident strategist and communicator.. . Analytical with strong commercial instincts.. . Detail-oriented but adaptable in fast-paced environments.. . Collaborative and solution-driven.. . Skills & Experience. . 3+ years managing Meta/TikTok campaigns.. . Proven success scaling accounts above £50k+/month.. . Strong understanding of e-commerce acquisition funnels.. . Client-facing experience with ability to influence senior stakeholders.. . Company Location: United Kingdom.