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Head of Demand Generation (B2B SaaS) at Marker.io. About Marker.io. . Marker.io. is a fast-growing B2B SaaS company that helps digital teams deliver better websites - by making testing and internal feedback more scalable.. We're profitable, bootstrapped, and obsessed with building a great product and company.. The Opportunity. We’re looking for a strategic and creative marketer who will . own qualified pipeline growth through targeted campaigns. , scalable programs, and full-funnel marketing ops.. You're here to identify opportunities, build strategic plays (webinars, outbound, videos, co-marketing, paid ads, etc.), and make them happen end-to-end. You’ll work . directly with the CEO. , with full ownership of planning and executing campaigns across channels. . Location. This role is open to remote applicants based in Europe.. Our headquarters are based in Brussels, Belgium, but we're a globally distributed team across Belgium, Ireland, the Netherlands, Spain, Slovenia, Poland, India and the USA. If you're located in Brussels, you can enjoy a hybrid work arrangement!. What You’ll Actually Do. Strategy. . Continuously refine our . Ideal Customer Profiles (ICPs). and target segments. . Spot campaign opportunities from customer data, sales insights, and market trends. . Set channel strategy and plan campaigns to meet pipeline and revenue goals.. . Align closely with sales on . lead qualification. and . target accounts. . . Campaigns. . Develop and execute . multi-channel campaigns. across paid, content, email, and outbound. . Build . lead nurturing workflows. and . account-based marketing (ABM). programs. . Performance. . Own . pipeline generation targets. and build programs that deliver. . Define KPIs and create full-funnel dashboards to help us measure, optimize, and scale our marketing efforts.. . Report on performance to the executive team.. . Execution. . Build . tailored campaigns. for specific personas and use cases across industries or verticals. . Produce . strategic content. and assets needed to run campaigns. . Work closely with Sales to align campaign timing, messaging, and lead follow-up. . Run our marketing automation and CRM stack (Attio, Customer.io. , Segment,…). . Lead collaboration with internal teams and freelancers to produce high-converting campaign assets. . Work directly with the CEO on priorities, creative direction, and growth goals. . Success Looks Like. In the first 3 months, you will:. . Clarify our top 2–3 ideal customer profiles with data and insights. . Launch your first campaign—from idea to execution—targeting a key segment. . Build a simple marketing campaign pipeline for the upcoming quarter. . In 6–12 months, you will:. . Run 3–5 high-impact campaigns across different segments. . Show measurable growth in qualified trials or sales conversations. . About You. . 3 years in demand generation . demand generation. . . Early to Growth stage startup experience [Seed-Series C experience] - not just executing against someone else’s plan. . Proven track record driving . qualified pipeline. , . MQLs. , and . campaign ROI. . . Executing marketing plans/campaigns with modern tools and AI. . Strong grasp of . B2B buyer journeys. , segmentation, and product positioning. . Skilled at crafting . strategic content and messaging. that resonates with specific personas and drives action across the funnel. . Comfortable owning both . strategy and hands-on execution. . . Confident with tools like . Attio. , . Google/LinkedIn Ads. , . Clearbit. , . Hotjar. , and more. . Experience running . ABM. and . lead nurturing. campaigns. . Data-driven and experiment-minded—you test, learn, and optimize fast. . Thrives in a fast-moving, remote startup environment. . Logistics. . Remote-first (EU time zones preferred for easier collaboration). . Full-time. . Native English. . Company Location: Belgium.