
Marketing Lead at Zone IT Solutions. Role Overview. We are seeking a . dynamic, hands-on Marketing Manager. to lead Zigtal’s marketing strategy and execution. This role is ideal for someone who thrives in a fast-paced start-up environment, is passionate about technology, and can blend creativity with data-driven decision-making.. You will take ownership of branding, digital campaigns, partner marketing, product storytelling, and customer engagement—working closely with leadership and sales teams to support growth goals.. Key Responsibilities. . . Develop and execute Zigtal’s marketing strategy. across digital, content, and event channels to support business growth and brand visibility.. . Lead and manage . demand generation campaigns. , including email, social media, webinars, and paid media to attract and convert leads.. . Build and execute a . content marketing strategy. —including case studies, whitepapers, blogs, and thought leadership aligned to the skill intelligence and workforce transformation domain.. . Collaborate with sales and partnerships teams to support . ABM (Account-Based Marketing). efforts and create targeted collateral.. . Own and optimize Zigtal’s . web presence. , SEO/SEM strategies, and CRM/email automation (e.g., HubSpot, Mailchimp).. . Organize Zigtal’s presence at . industry events, webinars, and roundtables. in collaboration with external partners and internal stakeholders.. . Track and analyze campaign performance metrics to optimize marketing ROI.. . Manage relationships with external design, content, and PR partners as needed.. . Ideal Candidate Profile. . 5+ years of marketing experience, preferably in . SaaS, HRTech, or B2B enterprise technology. .. . Strong understanding of . digital marketing, content creation, demand generation. , and brand building.. . Experience working in start-ups or early-growth companies is highly desirable.. . Proficiency in marketing automation, CRM tools, website CMS, and analytics platforms.. . Excellent communication, storytelling, and copywriting skills.. . A self-starter mindset with the ability to . work independently. and thrive in an evolving environment.. . Company Location: India.