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Social Media Manager at Pavago. Job Title:. Social Media Manager. Position Type:. Full-Time, Remote. Working Hours:. U.S. client business hours (with flexibility for campaign launches and engagement monitoring). . About the Role:. Our client is seeking a . Social Media Manager. to own strategy, execution, and performance across social channels. This role requires equal parts strategic planner, creative storyteller, and data-driven analyst. The Social Media Manager ensures the brand is visible, engaging, and growing its presence while driving measurable results aligned with business goals.. . Responsibilities:. . Strategy & Planning:. Develop and execute social media strategies aligned with overall marketing objectives. . Define KPIs (engagement, follower growth, conversions) for each channel. . Create and manage a content calendar across LinkedIn, Instagram, Twitter/X, TikTok, Facebook, and YouTube. . . Content Creation & Publishing:. Write, edit, and design posts tailored to each platform. . Collaborate with designers, writers, and video editors to produce multimedia content. . Ensure posts reflect brand tone, style, and compliance requirements. . Schedule and publish content using tools like Hootsuite, Sprout Social, Buffer, or HubSpot. . . Community Management:. Monitor comments, DMs, and mentions daily. . Respond to inquiries and escalate customer issues when necessary. . Foster community engagement by initiating conversations and amplifying user-generated content. . . Campaign Execution:. Launch paid and organic campaigns to promote content, events, and product launches. . Collaborate with paid media specialists to optimize ad performance. . . Analytics & Reporting:. Track performance metrics via native platform analytics, Google Analytics, or Sprout Social. . Provide weekly/monthly reports on engagement, reach, traffic, and conversions. . Recommend optimizations based on data trends and A/B testing results. . . Collaboration:. Work cross-functionally with marketing, PR, and customer support teams. . Provide social insights to influence content, campaigns, and product positioning. . . What Makes You a Perfect Fit:. Creative storyteller who understands platform nuances. . Strong communicator with a finger on the pulse of trends. . Analytical mindset with ability to turn data into strategy. . Organized multitasker comfortable managing multiple platforms and campaigns. . . Required Experience & Skills (Minimum):. 2+ years professional experience in social media management. . Proficiency with scheduling/analytics tools (Hootsuite, Sprout Social, Buffer, HubSpot). . Strong writing, editing, and content creation skills. . Familiarity with basic design tools (Canva, Adobe Creative Suite). . . Ideal Experience & Skills:. Background managing brand accounts in SaaS, e-commerce, or professional services. . Experience with influencer partnerships and UGC campaigns. . Understanding of paid social advertising platforms. . Crisis management experience for brand reputation. . . What Does a Typical Day Look Like?. A Social Media Manager’s day revolves around planning, publishing, and engaging. You will:. Start by checking notifications, responding to urgent comments, and reviewing mentions. . Create and schedule posts based on the content calendar. . Monitor engagement throughout the day, responding to community interactions. . Collaborate with creative teams on new campaigns and assets. . Analyze previous posts’ performance and adjust strategies to improve reach and engagement. . End the day updating dashboards and preparing next day’s posts and engagement tasks.. In essence: . you ensure the brand is visible, engaging, and consistently connecting with its audience.. . . Key Metrics for Success (KPIs):. Engagement rate growth (likes, shares, comments). . Follower/subscriber growth across platforms. . Conversion metrics (traffic to site, lead generation from social). . Response time and community satisfaction. . Campaign ROI from paid/organic initiatives. . . Interview Process:. Initial Phone Screen . Video Interview with Pavago Recruiter . Portfolio/Practical Task (e.g., draft a 1-week content calendar with example posts) . Client Interview with Marketing Leadership . Offer & Background Verification . #LI-AG1. Company Location: Colombia.