Italy Market Lead (Growth & Strategy) at Deblock. At Deblock, we are building the first bank onchain: simple, non-custodial, and human. We are looking for our . Italy Market Lead - . the operational engine and local face of our expansion.. This isn't a role for a distant executive; it’s for a high-bandwidth builder. You will report directly to the Founders and VP of Marketing, acting as the bridge between high-level strategy and boots-on-the-ground execution. You will own the "Trust & Growth" engine for the Italian market.. 👀 What we are looking for. The "Elite Operator" Profile:. You have c.5 years of experience, likely starting your career in . Management Consulting. or . Investment Banking. , followed by a "hands-on" stint in a high-growth B2C startup.. Analytical Rigor:. You don't just "have ideas" - you build the models, the decks, and the project plans to back them up. You are highly structured and process-driven.. B2C Marketing DNA:. You understand customer acquisition funnels, CAC/LTV, and how to build a brand that resonates with Italian consumers.. Public Versatility:. You are as comfortable presenting on a conference stage or podcast as you are negotiating a commercial contract.. Crypto Fluent:. You can explain "Non-Custodial" to a 60-year-old on national TV without scaring them.. 🤩 What will make you stand out. B2C Growth Experience:. You’ve previously helped scale a consumer app or fintech product in the Italian market.. The "Lobbying Light" Touch:. You’ve navigated Italian regulatory nuances or consumer protection hurdles before.. Network:. You have a growing "Rolodex" of contacts across Italian fintech, media, and local payment platforms.. 🧑‍💻 What you’ll be working on. Go-to-Market Execution:. Take the global playbook and localize it. From "IBAN discriminator" strategies to local payment integrations, you own the roadmap for Italy.. Omni-Channel Creator Strategy:. Don't just "hire influencers." Build a scalable engine of YouTube partners and creators across finance, tech, and lifestyle verticals. You’ll manage these relationships as a key acquisition channel, ensuring our message reaches the everyday Italian consumer.. Strategic Partnerships:. Identify, pitch, and close commercial integrations that matter to Italians (e.g., local tax tools, banking rails).. Trust Architecture:. Lead the initiative to acquire local trust signals—registering with consumer programs and obtaining local certifications.. Content & PR:. Act as the primary spokesperson. You’ll represent Deblock on podcasts, TV panels, and at industry events.. 🤑 What you’ll get. Competitive salary + stock options. Private dental + health insurance. The best tech for your job. 30 days of paid holidays (excl. bank holidays). Option to work 100% remotely or come to the office - your choice!. Ability to work abroad for 4 months a year. Company Location: Italy.
Italy Market Lead (Growth & Strategy) at Deblock