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Social Media Virtual Assistant (DMs & Comments) for US-based company ( Remote ) at Paired. Paired is a global staffing and recruiting agency that specializes in connecting remote work opportunities with top-tier talent. Our mission is to help talented individuals from around the world find great jobs that align with their skills, allowing them to thrive professionally, regardless of their location.. We are currently seeking a . Social Media Virtual Assistant. to manage direct messages (DMs) and comments for a US-based company. In this role, you will be responsible for engaging with the audience and maintaining a positive brand image across various social media platforms. This position offers the flexibility of remote work while playing a crucial role in enhancing customer relationships and brand loyalty.. Key Responsibilities:. . Monitor and respond to DMs and comments across multiple social media platforms promptly and professionally.. . Engage with followers by creating meaningful conversations and addressing their inquiries or concerns.. . Collaborate with the marketing team to ensure consistency in brand voice and messaging.. . Track and report on engagement metrics, including sentiment analysis and customer feedback.. . Stay updated on social media trends and best practices to enhance engagement strategies.. . Help create content ideas based on audience interactions and feedback.. . 1+ year of experience. in DM setting, community management, customer support, or social media engagement (Instagram preferred). . Strong written communication skills in . English. with the ability to maintain a clear, friendly, and brand-aligned tone. . Experience handling . Instagram DMs and comments. in a professional and timely manner. . Comfortable following . scripts, guidelines, and structured conversation flows. to support lead conversion. . Ability to identify qualified leads and move conversations forward naturally (without sounding robotic or pushy). . Strong attention to detail when replying, tracking conversations, and maintaining consistency in messaging. . Reliable, organized, and responsive with good time management. . Comfortable working in an . execution-focused role. (this is not a strategy/creative lead position). . Able to post pre-planned/scheduled content accurately and on time. . Basic understanding of social media engagement and conversion principles is a plus. . Experience using . Instagram, Meta Business Suite, CRMs, or messaging tools. is a plus. . Availability to respond within expected working hours and maintain consistent communication coverage.. Company Location: Colombia.