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O'Rourke Hospitality - Digital Marketing Specialist at JobRack. Hey there - I’m Brian from . O’Rourke Hospitality Marketing. . . Since 2001 my team and I have helped hotels, resorts, restaurant groups, and management companies stand out online. We roll up our sleeves with every client, crafting paid-media strategies, SEO, and conversion-focused websites that turn browsers into booked guests.. I like to keep things simple: do great work, stay curious, and treat clients and teammates the way we’d hope to be treated. . We’re a fully remote crew that values clear communication and quick action over endless meetings. . If you love the hospitality space and want to push campaigns that make a real revenue difference, you’ll fit right in!. We’re looking for a . Digital Marketing Specialist. who is task-driven, hyper-organized, and a lightning-fast learner with top-notch communication skills. You’ll become our go-to teammate for shaping and managing digital campaigns that keep our hospitality clients smiling.. In this role, you will:. 💡 Set up and structure Google Ads PPC accounts, campaigns, and ad groups. 📈 Manage budgets, bids, and ongoing optimizations—including negative keywords. 🚀 Build and run Google Performance Max campaigns using best practices. 📣 Launch and manage Meta/Facebook/Instagram ad accounts and campaigns. 🧮 Compile GA4-based reports and insights with spreadsheets and pivot tables. 🎯 Track goals and conversions to keep ROI crystal-clear. 🔍 Conduct on-site SEO audits, keyword research, and write title/meta tags. 🌐 Bonus: Implement Google Hotel Ads and Bing Ads when needed. Working Hours . ⏰: This is a full-time role with core working hours of noon-8pm CET, with daily overlap during US Eastern time of 6am-2pm.. To excel in this role, you need to have: . ✅ 3-5 Years experience as a Digital Marketing Specialist . ✅ Proven expertise in Google Ads account setup, management, and optimization. ✅ Hands-on experience with Google Performance Max campaigns. ✅ Solid Meta/Facebook/Instagram ads knowledge and execution. ✅ Comfortable in GA4, goal/conversion tracking, and spreadsheet-based reporting. ✅ Able to run on-site SEO audits and craft on-page metadata. Brownie Points for:. ⭐ Experience with Google Hotel Ads. ⭐ Skilled in Bing Ads setup and management. ⭐ Familiarity with cross-domain tracking. ⭐ Knowledge of advanced pivot-table analysis. You tackle tasks methodically, stay organized under multiple deadlines, and communicate findings without jargon. Fast-paced learning excites you, and you will thrive on data-backed decisions that drive bookings for hospitality brands!. Company Location: South Africa.