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Performance Growth Marketer at Invitro Capital. About Us:. At InVitro Capital, we’re transforming industries with cutting-edge AI and robotics and automation solutions that drive real-world impact in sectors such as electrical, medical, and beyond. We are expanding our digital capabilities and seeking a highly experienced . Performance Growth Marketer. with at least 10 years of proven, hands-on expertise. This role is designed for someone who has successfully executed high-performance paid media campaigns and is ready to deliver plug-and-play results across our diverse portfolio companies.. Key Responsibilities:. . Paid Media Strategy & Execution: Develop, implement, and optimize comprehensive SEM and paid advertising campaigns (including Google Ads, Bing, and social platforms) that align with our portfolio companies’ growth objectives.. . Budget & Performance Management: Oversee multi-channel paid media budgets to ensure optimal ROI while monitoring, analyzing, and reporting on campaign performance.. . Plug-and-Play Impact: Take ownership of campaigns from setup to execution, making real-time adjustments based on expert judgment and data insights.. . Cross-Channel Collaboration: Coordinate with the SEO and marketing automation teams to ensure an integrated digital marketing approach.. . Innovation & Testing: Lead A/B testing and experiment with new ad formats, bidding strategies, and audience segmentation techniques to maximize performance.. . Minimum Qualifications:. . Experience: At least 10 years of hands-on experience in SEM and paid media management, with a strong record of driving measurable results.. . Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.. . Technical Proficiency: Extensive experience with major ad platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.) and proficiency in relevant analytics and campaign management tools.. . Results-Oriented: Demonstrated ability to deliver rapid, tangible improvements in campaign performance.. . Communication Skills: Excellent verbal and written proficiency in English.. . Preferred Qualifications:. . Startup Experience: Prior work with early-stage startups, showing the agility needed in a fast-paced environment.. . Advanced Analytics: Expertise in leveraging data analysis tools for performance optimization.. . Company Location: Mexico.