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PPC Specialist (Google Ads) at Lago. Role: PPC Specialist (Google Ads). Hours: Monday - Friday. 9AM - 5PM CT. Remote: LATAM. Hourly Wage: $1,800 - $3,200. We are seeking a hands-on PPC Specialist to support campaign execution and optimization across Google Ads accounts.. This role is focused on building campaigns, managing search terms, implementing negatives, and supporting ongoing performance improvements.. The ideal candidate is detail-oriented, execution-focused, and comfortable working inside Google Ads daily to support growth initiatives.. Strong analytical thinking, attention to detail, and speed of execution are critical for success in this role.. Responsibilities. Campaign Build & Setup. Build and launch search, display, and performance campaigns. Structure campaigns based on strategy and account needs. Implement keyword targeting and match types. Upload and manage ad creatives and extensions. Optimization & Performance Management. Conduct ongoing campaign optimizations. Adjust bids, budgets, and targeting based on performance. Identify opportunities to improve CTR, CPC, and conversions. Monitor pacing and performance trends. Search Term & Negative Management. Perform regular search term analysis. Identify irrelevant traffic and add negative keywords. Refine keyword targeting to improve efficiency. Maintain clean and scalable keyword structures. Reporting & Insights Support. Support performance reporting and analysis. Flag performance changes and anomalies. Collaborate with senior team members on insights. Ensure data accuracy across platforms. Must-Haves (Non-Negotiable). 3–5 years of hands-on Google Ads experience. Strong understanding of campaign structure and optimization. Experience with search term analysis and negative keyword strategy. Ability to manage multiple campaigns simultaneously. Strong analytical and problem-solving skills. Strong English communication skills (written and verbal). Ability to work independently with minimal supervision. Nice-to-Haves. Experience with Performance Max and YouTube campaigns. Familiarity with GA4 and conversion tracking. Experience with call tracking platforms. Exposure to other paid channels (Meta, LinkedIn, etc.). Experience working with US-based clients. Familiarity with reporting tools or dashboards. Ideal Candidate Profile. Highly detail-oriented and data-driven. Execution-focused with strong platform expertise. Comfortable working inside Google Ads daily. Proactive in identifying optimization opportunities. Organized and process-driven. Thrives in a fast-paced performance environment. Company Location: Costa Rica.