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Marketing Specialist (Derm Brand) at Activate Talent. About the Brand. Our Client is a fast-growing, dermatologist-founded skincare brand built on clinical research, science-backed formulations, and long-term skin health. Their mission is to deliver effective, trustworthy products while educating consumers through evidence-based messaging and elevated brand experiences.. The Role. Our client is seeking a Marketing Specialist to support the execution and optimization of marketing initiatives across digital channels. This role is ideal for a detail-oriented, data-informed marketer who can clearly communicate clinical benefits in a consumer-friendly way while driving growth, engagement, and brand consistency.. The Marketing Specialist will collaborate cross-functionally with Ecommerce, Creative, and Product teams to bring campaigns to life, support product launches, and ensure marketing efforts are executed with precision.. Key Responsibilities. Campaign & Channel Execution. Execute and manage marketing campaigns across digital channels (email, paid social support, website, and content). Support product launches, promotions, and seasonal campaigns from planning through execution. Coordinate timelines, assets, and deliverables across teams and partners. Content & Brand Support. Assist with the development and deployment of marketing content, including website updates, emails, social assets, and landing pages. Ensure all messaging aligns with brand voice and maintains clinical accuracy. Support content updates that educate consumers on product benefits, ingredients, and routines. Performance Tracking & Optimization. Track and report on campaign performance using key KPIs (traffic, engagement, conversion, retention). Analyze data to identify insights and opportunities for optimization. Support A/B testing and CRO initiatives in collaboration with the Ecommerce team. Cross-Functional Collaboration. Work closely with Ecommerce, Creative, Product, and Customer Support teams. Coordinate with external vendors, agencies, and contractors as needed. Help maintain organized workflows, documentation, and marketing calendars. Qualifications. 2–4+ years of experience in marketing, ideally within skincare, beauty, or wellness. Strong organizational skills with attention to detail. Ability to translate scientific or technical information into clear consumer messaging. Comfort working with data, analytics, and reporting tools. Nice to Have. Experience with dermatologist-founded or clinically positioned brands. Familiarity with email platforms (Klaviyo or similar), paid social workflows, or CMS tools. Understanding of compliance considerations in skincare or health-adjacent categories. Experience supporting ecommerce or DTC brands. Company Location: India.