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Senior Paid Search Manager at Bananas Marketing. You’ll lead a high-performance Paid Search function managing over 13 active accounts—but this is far more than an execution role. We’re looking for a senior paid search leader who can deliver results today and build the department we’ll scale tomorrow.. You’ll have direct oversight of a Paid Media Manager (focused on campaign execution) and a Marketing Funnel Architect (focused on CRO and landing pages). While you'll be hands-on in campaigns initially, your true mandate is to create the systems, talent, and infrastructure that support a world-class paid search department.. Campaign budgets typically range from $10K–$30K/month. You’ll own the performance strategy and client outcomes across accounts—but your scope extends beyond performance. You’ll be expected to:. . Design and improve SOPs . . Build scalable cross-functional workflows . . Coach and develop your team . . Shape hiring plans and department structure as we grow . . This is a senior role for someone who can . execute now but thinks like a department head.. You’ll play a critical part in helping us scale from a small, effective team to an elite, scalable Paid Search function.. Key Responsibilities. Campaign Strategy & Execution. . Plan and launch high-converting campaigns, primarily on Google Ads (Search, Display, PMax). . . Optimize daily across a portfolio of 8–12 accounts to hit key KPIs (CPL, ROAS, CTR). . . Take increasing ownership of client strategy and performance as leadership potential is demonstrated. . . Performance Monitoring & Reporting. . Analyze data to detect trends, surface insights, and proactively fix issues. . . Deliver clear, actionable monthly reporting for clients and internal teams. . . Run structured A/B tests across ads, bids, and landing pages in collaboration with the Funnel Architect. . . Collaboration & Communication. . Partner with account managers, creatives, and other strategists to align messaging and performance goals. . . Join client calls/emails as needed—especially when performance shifts or growth opportunities emerge. . . Translate complex campaign data into plain-language recommendations that shape business outcomes. . . Departmental Growth & System Building. . Improve internal processes to make the Paid Media function smarter, faster, and more scalable. . . Build repeatable systems and contribute directly to playbooks, SOPs, and team-wide standards. . . Collaborate with leadership to define how the Paid Media team grows (headcount, structure, tech stack). . . Mentor junior talent and help define future hiring profiles as we scale. . . Bonus Skills. . Familiarity with pest control or broader home services (HVAC, plumbing, etc.) . . Experience contributing to SOPs or scaling agency workflows . . Experience hiring or mentoring peers . . Exposure to eCommerce or multi-channel paid media strategies . . We’re Looking for Someone Who:. . Wants to build a world-class paid media team—not just manage accounts, but shape a department . . Treats client budgets like your own—you don’t waste a dollar . . Moves fast and knows when 90% is enough . . Enjoys thoughtful disagreement—we want ideas, not ego . . Builds systems that scale—not chaos that grows . . Seeks performance over vanity metrics—your job is to drive sales . . Our Core Values. . . Differentiation is survival. – Be bold, creative, and original. Average kills. . . . Speed over perfection. – Build, ship, learn. Iterate fast. . . . Thoughtful disagreement. – Be honest, challenge ideas, and seek truth. . . . Transparent process and tools. – Clarity beats mystery. No black boxes. . . . Focus on sales and revenue. – Leads. Conversions. Results. . . Experience. . 7-10 years managing Google Ads with considerable B2C lead generation experience. . $250+ monthly ad spend under direct management . . Demonstrated ability to improve both CPL and lead quality . . Experience collaborating cross-functionally (e.g. with designers, devs, or CRO strategists) . . Must-Have Technical Mastery. . Expert-level experience in Google Ads (Search, Display, PMax), conversion tracking, budget pacing, naming structure discipline. . . Fluency with GA4, GTM, and call tracking tools like CallRail or Call Tracking Metrics.. . Excel / Google Sheets (pivot tables, VLOOKUPs, formulas). . . Looker Studio or similar for dashboards. . . Strategic & Analytical Strength. . Able to isolate high-leverage optimizations across a diverse account mix. . . Comfortable building media plans and forecasting performance scenarios. . . Project Management & Communication. . Clear, professional written English—your ad copy must be client-grade. . . Organized under pressure; confident juggling multiple high-value accounts. . . Company Location: United States.