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Lifecycle Marketing & Systems Manager - 40478987541 at Activate Talent. Job Title:. Lifecycle Marketing & Systems Manager. Job Type:. Full-time / Remote. Work Hours:. PST. Job Overview:. We’re helping our client find a highly experienced . Lifecycle Marketing & Systems Manager. to lead and optimize their sophisticated email and CRM ecosystem. This is not a typical email marketing role, you will work at the intersection of marketing, product, data, UX, and engineering, managing a multi-platform, multi-vendor tech stack that powers complex lifecycle journeys across global markets.. In this role, you will own and evolve the entire lifecycle marketing system, ensuring scalability, efficiency, and a seamless customer experience while contributing to the company’s growth and retention goals.. Responsibilities:. . Own, audit, and evolve our full lifecycle marketing system – including transactional, triggered, and behavioral campaigns.. . Complete a 2-week audit with documented flow maps, pain points, and a roadmap for improvement. . . Lead cross-functional coordination between Growth, Product, Analytics, Engineering, and external vendors to align CRM strategy with broader business goals.. . Manage and streamline a complex martech ecosystem (ESPs, CDPs, customer support tools, analytics platforms, checkout systems). . . Conduct deep system audits to uncover legacy logic, overlapping triggers, conflicting flow and missed opportunities, ensuring increased system clarity and reduced redundancies. . . Standardize and document business logic, flow ownership, and performance benchmarks across departments and platforms.. . Evaluate and optimize vendor partnerships and platform usage for best-in-class deliverability, scalability, and customer experience . . Design and execute testing roadmaps for flows and segmentation strategies in collaboration with data and growth teams.. . Translate UX/business logic into clear flow maps, working alongside designers and developers to ensure accuracy and effectiveness.. . Partner with international teams to adapt lifecycle strategies for localization, compliance, and regional business priorities.. . Ensure lifecycle strategies are fully aligned across departments and platforms, with an accountability structure implemented.. . . 7+ years in Lifecycle/CRM Marketing, with at least 3 years managing complex, enterprise-level systems across multiple platforms.. . Proven experience working across multiple departments and platforms (e.g. ESPs, CDPs, Shopify, Recharge, Zendesk, GA, Segment, etc.). . Strong technical fluency – you understand customer data, event tracking, integrations, and how various tools interconnect.. . Background in UX/UI, Business Analysis, or Systems Design is highly preferred.. . Excellent communication and documentation skills; able to align technical realities with strategic business objectives.. . Experience working in international/multi-market environments and navigating varying compliance/regulatory needs.. . Nice-to-Have:. .  Experience with legacy system audits and modernization. . Familiarity with lifecycle platforms like Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud. . Strong understanding of eCommerce KPIs (LTV, AOV, RPR) within a technical system context. . Company Location: Mexico.