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Vice President (VP) of Marketing - Eastern USA at HICX. Company Profile. HICX. is a leading worldwide provider of enterprise SaaS solutions for digital supplier management. . Learn more about HICX. . . HICX. helps Global 5000 companies to organize and manage their supplier data.. The . HICX. Supplier Management platform enables businesses with thousands of suppliers to efficiently on-board and manage the end-to-end lifecycle of all suppliers, and to find, re-use and maintain supplier data and information across any spreadsheet, app or system. High quality supplier data is essential to digital transformation and the key to becoming customer of choice for all suppliers. Some of the world’s largest companies, in a wide range of industries, trust HICX for the management of their supplier data; these include BAE Systems, Mondelez, Baker Hughes and EDF Energy.. . Position Overview. HICX is seeking an experienced and results-oriented . Vice President of Marketing. to lead our marketing efforts globally. Reporting to the Chief Executive Officer and working closely with global counterparts, you will be responsible for driving brand awareness, lead generation, and market positioning in the enterprise SaaS space. This is a strategic role focused on building scalable programs that fuel revenue growth and support HICX’s expansion plans.. . Key Responsibilities:. . . Go-to-Market Strategy: . Define and execute the global marketing strategy in alignment with global objectives, with a focus on enterprise SaaS and supplier management segments.. . . Demand Generation & Pipeline Growth: . Develop and manage integrated marketing campaigns to drive qualified leads and accelerate the sales pipeline, including digital, email, SEO/SEM, ABM, events, and content marketing.. . . Brand & Positioning: . Build and refine HICX’s brand presence, ensuring consistency across channels while tailoring messaging to regional audiences and industry verticals.. . . Team Leadership: . Lead and grow a high-performing global marketing team, while collaborating closely with the global marketing, sales, and product teams.. . . Content Strategy & Thought Leadership: . Create compelling content that communicates our value proposition and drives engagement across buyer personas—from procurement to IT to finance executives.. . . Market Intelligence: . Monitor competitive landscape, industry trends, and customer insights to inform positioning and marketing decisions.. . . Event & Partner Marketing:. Manage participation in key industry events, conferences, and strategic partnerships that enhance market visibility.. . . Metrics & Optimization:. Set KPIs, measure campaign effectiveness, and continuously refine marketing efforts based on data and ROI.. . Qualifications:. . 10+ years of progressive experience in B2B marketing, with at least 5 years in a leadership role within enterprise SaaS or procurement-related industries.. . Demonstrated success in building and executing global go-to-market strategies that drive substantial growth.. . Deep understanding of the enterprise buying cycle and marketing to large, complex organizations (Global 5000).. . Strong knowledge of digital marketing channels, analytics, CRM, and marketing automation tools (e.g., HubSpot, Salesforce, Google Analytics).. . Proven ability to manage and develop high-performing teams.. . Exceptional communication, presentation, and storytelling skills.. . Experience in supplier management, procurement, or ERP ecosystems is a plus.. . Bachelor’s degree in marketing, business, or related field; MBA preferred.. . Will ideally be based in Eastern USA.. . Occasional Travel to our UK office is required for this role.. . Company Location: United States.