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Lead Product Copywriter at Birch. Hi 👋. We are . Bïrch. . Our product is a mighty toolbox for all the things creative and growth marketing teams do — content creation, collaboration, and ad campaigns, all in one place. We’ve been in the game for over 8 years, trusted by 800+ companies and more than 5,500 marketers. With billions in ad spend running through our platform, we’re not just keeping up, we’re one of Meta’s fastest-growing partners and officially backed by both Meta and Google. Recently, we rebranded from Revealbot to Bïrch, and . we wrote about this transformation journey here. .. So, why are we hiring?. Right now, our product copy is like a ship without a captain. Some things read a little off, others just don’t land. The tone’s not always us, and the value we’ve built? Sometimes it gets lost in translation. If we can't nail how we talk about what we do, people miss the magic, and that's not where we are aiming. Plus, we've got some big launches on the way: Ads Explorer launch, Studio rollout, and events in the pipeline. The team keeps asking ". who handles the copy?. " — and honestly, we need someone who does.. That's why we need a wordsmith. A creative mind with sharp taste and strong opinions, who writes with personality, thinks outside the box, and isn't afraid to take creative risks. Someone who can tackle any text challenge we throw their way — from micro-copy that makes users smile to launch messaging that gets people excited.. 🌍 Who are we?. We’re a remote-first team of ˜35 friends spread around the world with an HQ in Barcelona. We’ve built one successful product and now transitioning to a broader vision. We hire globally and love meeting offline: last two years . we were in Barcelona. , the year before . in Istanbul. . Here’s . our team’s Instagram. that can show you more of who we are. We are a spicy mix of different cultures and backgrounds.. 🧑‍🎤 Who are you?. . . Your English is excellent. — ideally native or very close to it.. . . You have a strong portfolio of texts with personality. — not just typical B2B SaaS copy like ". empowering your business. ", but creative, well-formed, and varied work that actually has a voice.. . . You tell great stories. — ones that make people feel something, not just skim and move on.. . . Complex-to-simple translator. — you can take our most technical features and explain them in language that makes people go "oh, that's actually cool.". . . You’ve got strong cultural radar:. you're widely read and draw inspiration from everywhere from rap lyrics to literature, politics, memes, and global trends. You get references and know how to make them.. . . Independent expert who leads, not follows. — we don't have anyone above this role, so we need someone who doesn't need constant feedback and direction. You understand what we're going for, guide us toward what works, and aren't afraid to tell us when something doesn't.. . ✍🏼 What will you do?. Your top focus will be communication — how we talk about ourselves and show our value. But your impact will touch product, brand, and everything in between.. In your first 3-6 months, you'll transform how we write.. You'll bring clarity and personality to our product copy, ads, and communications. You'll refresh our website positioning, create a communication flow about our product, and establish our distinct voice. Plus setting up a stream of product storytelling: posts on social, Substack drops, Reddit threads, Twitter/LinkedIn updates, newsletter content or other channels you'd suggest.. Your main focus areas:. . . Leading our external messaging. — ads, social posts, brand storytelling, campaign copy, everything that touches our product.. . . Writing sharp, engaging copy. with original ideas and non-trivial messaging — for product UI, ads, emails, landing pages, Product Hunt launches.. . . Crafting in-product communication. : tooltips, alerts, onboarding, and everything in between.. . . Collaborating with our communication design. to bring words and visuals together.. . 🪩 What kind of copy we look for?. We’re into copy that’s smart, clear, and doesn’t sound like it came from a “B2B SaaS Copy Generator 3000.” Text that makes you . feel. something — or at least smile.. Think . Arc's. bold "anticipate needs" thinking that cuts right to the point. . June's. smart way of explaining analytics without the jargon overload. . Typeform's. playful-yet-clear approach that makes even boring forms feel friendly. . Raycast's. sharpness, . Framer's. clean, straightforward messaging that just clicks. And . Aboard's. beautiful simplicity — they nail the basics so well it feels effortless.. What ties them together? They all sound like real people talking, not corporate robots. They're confident without being flashy, clear without being boring. They know their audience and speak their language. That's the energy we want — copy that feels natural, makes people think "finally, someone gets it," and sticks with you after you've moved on.. Company Location: Germany.