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Social Media Manager - LA hours at VirtuHire. About the role:. We are seeking a proactive, creative, and structured individual to manage and execute our digital marketing and content creation efforts. This role requires a blend of technical understanding, graphic design skills, video editing proficiency, and a strong grasp of social media dynamics. The ideal candidate will be someone who can drive our digital initiatives forward, working independently to achieve strategic goals.. Key Responsibilities:. . . Shopify Management: . Maintain and update the Shopify store for merchandise, analyze analytics, and market products to drive engagement and sales.. . . Paid Advertising:. Manage and optimize paid ad campaigns on Google (Search Ads) and Meta (Facebook and Instagram Ads), including budget allocation and performance monitoring.. . . SEO:. Implement and maintain SEO best practices for our website and other digital assets.. . . Graphic Design:. Create compelling visual content for various platforms for branding and merchandise logos.. . . Video Editing & Content Creation:. Edit long-form podcast content into concise, engaging video clips and develop creative short-form video content to capture audience attention.. . . Social Media Management: . Develop and execute social media strategies for Instagram, Facebook, TikTok, and YouTube. This includes consistent posting, active commenting, and proactive engagement to build traction and a strong following.. . . Reporting:. Provide regular reports on the performance of digital marketing campaigns and social media activities.. . . Brand Alignment:. Ensure all content and marketing efforts align with the established brand and messaging.. . . Collaboration: . Work effectively to enhance and support the existing infrastructure and team.. . Working hours: P. referably aligning with LA hours for synchronous communication and real-time engagement. . . Proven experience in digital marketing, including paid advertising (Google Ads, Meta Ads) and SEO.. . Strong graphic design skills . . Demonstrated expertise in video editing and creating engaging short-form video content for social media platforms (Instagram, TikTok).. . Solid understanding of social media trends and best practices for audience engagement and growth.. . Ability to work independently and proactively manage multiple tasks and projects.. . Excellent communication skills, both written and verbal.. . Familiarity with Shopify platform management.. . Company Location: South Africa.