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Director of Paid Media at Rankings.io. The Director of Paid Media at Rankings.io is a strategic leader responsible for developing and executing high-impact paid advertising initiatives—primarily across Google Ads and Bing Ads—while driving innovation, operational excellence, and results for our clients. This role combines high-level strategy with hands-on campaign oversight, people leadership, and a small client book of business. The Director will establish new playbooks, internal systems, and scalable templates to elevate campaign performance across the department. They will serve as a mentor and trainer to new hires, a problem-solver for client issues, and a collaborative partner to cross-functional teams. This role may also expand to include oversight of Programmatic and Social Ads depending on scope and structure.. Responsibilities . Channel Ownership & Strategy. . . Lead all strategy and performance efforts for Google Ads and Bing Ads. . . Build and document repeatable systems, playbooks, and templates to improve team efficiency and campaign quality.. . Evaluate and test emerging ad formats, betas, and innovations to keep the offering cutting-edge.. . Team Leadership & Training. . . Manage, mentor, and scale a team of paid media specialists and managers. . . Oversee onboarding and training of new team members, ensuring consistency and high performance. . . Foster a results-driven, collaborative, and feedback-focused culture.. . Client Success & Book of Business. . . Own a small portfolio of client accounts, including campaign execution, strategy, and reporting. . . Jump into escalated client issues as a senior advisor, driving resolution and retention. . . Collaborate with Account and Sales teams to align paid media with client goals and upsell opportunities.. . Cross-Departmental Collaboration. . . Work closely with the Design, SEO, and Dev teams to enhance ad creative and landing page experience. . . Partner with Sales and RevOps to support prospecting, pitching, and strategic growth planning. . Operational & Process Leadership. . . Develop QA protocols, campaign tracking templates, SOPs, and reporting systems. . . Monitor campaign performance metrics across the department and drive optimizations. . . Support budget forecasting, resource allocation, and departmental reporting to leadership.. . . 7+ years of Paid Media experience, with at least 3 years in a Director-level or similar leadership role . . Proven results managing $1M+ annual ad spend across Google and Bing . . Deep expertise in search marketing, conversion tracking, and performance optimization . . Exceptional problem-solving and project management skills . . Strong leadership presence with experience training and mentoring teams . . Excellent written and verbal communication skills . . Experience working in an agency setting and/or the legal industry (preferred). . Company Location: United States.