
Paid Media Specialist | Remote | LATAM Only at Remote Talent LATAM. About Us. At . Remote Talent LATAM. , we connect top Latin American talent with leading U.S. marketing agencies. We guide businesses and candidates through every step of the hiring process, ensuring the perfect match in skills, culture, and goals. While we’re not direct employers, we act as a trusted partner—bridging the gap between exceptional talent and growing opportunities.. About the Client. The client is a high-performing, white-label digital marketing fulfillment agency serving marketing agencies across the U.S. With a fully remote team of 30+ professionals based in the Philippines and India, they deliver scalable SEO, PPC, web development, and branding, always with a personal, high-quality touch.. As part of an initiative to bring PPC operations back in-house, they are building a lean, results-focused team to take ownership of paid media strategy and performance for their agency partners.. About the Role. The client is seeking a . Paid Media Specialist. who thrives in a fast-paced environment and is confident managing Google and Meta ad campaigns from strategy through execution. You’ll manage local lead generation campaigns across industries such as healthcare, legal, auto, and home services.. This is an . internal-facing role. with . no client communication. . You’ll collaborate with account managers and the PPC Team Lead to deliver high-performing campaigns that generate real leads, not just traffic.. Key Responsibilities. . Build and manage . local lead generation campaigns. across Google Ads and Meta Ads . . Set up and maintain . conversion tracking. via GA4, GTM, and Meta Pixel with precision . . Optimize campaigns for . lead quality, ROI, and conversion performance. . . Collaborate with internal teams to ensure campaigns align with the client’s goals and KPIs . . Monitor, analyze, and adjust campaigns proactively using internal and platform dashboards . . Contribute to scaling paid media operations with process improvements and documentation . . Stay updated on platform changes, trends, and best practices . . . . 3–5+ years of experience. in paid media, specifically with . Google Ads and Meta Ads. . . Proven success managing . local service campaigns focused on lead generation. . . Strong technical understanding of . conversion tracking setups. (GTM, GA4, CRM integrations) . . Skilled in . audience targeting, segmentation, and data-driven optimization. . . Self-motivated with a high level of . accountability and attention to detail. . . Ability to work independently without constant supervision . . . Bonus: . Experience with Bing Ads . . . Bonus:. Prior experience in a leadership role or readiness to grow into one . . Company Location: Mexico.