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Senior Marketing & Demand Gen Manager at BrandBastion. About BrandBastion. BrandBastion helps the marketing teams of leading brands such as Netflix, Uber, Sephora and Calvin Klein grow through social engagement. Our AI-powered solution help brands moderate, engage, and analyze billions of comments on social media across the globe. . The Opportunity: Are you ready to market to some of the world's best marketers? . We’re looking for a Senior Marketing & Demand Gen Manager to own the full marketing funnel - from brand communication and website through lead generation, nurture, and revenue attribution. This role is key to reigniting a steady flow of qualified leads across mid-market and enterprise. . You’ll manage a Brand Marketing Manager, Senior Graphic Designer, external demand-gen agency, and potential PR/communications partners, reporting directly to the CEO & Founder Jenny Wolfram (based in LA). . You’ll roll up your sleeves to execute across channels while managing a small internal team and external agencies. This is a builder role - not just managing agencies or delegating strategy, but actively testing, crafting campaigns and messaging that move the needle.. Key Responsibilities. . . Strategy & Leadership: . Build a 12-month marketing plan that aligns with ARR goals; evangelize data-driven, test-and-learn culture. Translate our GTM vision into industry-vertical marketing plans, owning ICP definition and alignment across marketing and sales efforts.. . . Campaign Execution & Ops: . Own end-to-end execution of integrated campaigns (paid social, SEM, email, webinars, ABM) — write briefs, QA creatives, launch ads, set up landing pages, report on performance.. . . Brand & Messaging: . Sharpen our positioning vs. key competitors; ensure consistent storytelling across web, social, PR, and sales collateral.. . . Content & Communications: . Work with Brand Marketing Manager on editorial calendar (blogs, case studies,, thought-leadership); manage PR firm / freelancer / internal efforts to land Tier-1 coverage.. . . Digital & Web: . Own site experience, CRO, SEO, and marketing tech stack.. . . Team & Agency Management:. Coach and develop in-house talent; set clear SLAs and goals for agencies; manage budget.. . . Field Marketing & Events: . Plan and execute webinars, virtual events, partner activations, and field campaigns that support pipeline goals across enterprise and mid-market segments.. . . 5+ years progressive B2B SaaS marketing experience; 3+ on demand-gen or growth teams.. . Proven track record scaling ARR from <$10 M to $25 M+ through integrated brand & demand programs.. . Deep hands-on expertise with HubSpot, paid media platforms and web analytics.. . Strong storyteller able to translate technical features into business value and own media/PR narrative. . Data-obsessed: you instrument, analyse, and iterate based on funnel metrics, not instincts.. . Prior management of external agencies and multidisciplinary teams.. . Excellent cross-functional communicator - comfortable partnering with Sales, Product, and Leadership.. . A builder’s mindset: you’re not afraid to get hands-on with campaign launches, ad testing, event planning, or SEO audits.. . Company Location: Canada.