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Marketing Manager - Lead Generation at Spinify. About Spinify. Spinify is the . #1 Sales Gamification Platform on G2. , helping revenue teams boost motivation and performance with dynamic leaderboards, competitions, real-time recognition, and AI-powered insights. We make work more engaging—and more predictable—by turning pipeline, activity, and outcomes into visible wins that teams rally around. . The Opportunity. Own the whole marketing engine—. strategy, budget, team, and MarTech. . You’ll be the growth architect partnering directly with the CEO to scale pipeline, elevate our category voice, and sharpen positioning against top competitors. This is a senior, hands-on role: think strategy in the morning, launch in the afternoon.. With lead generation as your top priority, you’ll be hands-on analyzing inbound activity, optimizing campaigns, and ensuring every lead is actioned.. Key Responsibilities. . . Demand Generation (MAIN FOCUS):. Own ARR pipeline targets via multi-channel plays (paid, SEO/SEM, social, ABM, partnerships, events, communities). . . . Strategy & Leadership:. Define GTM strategy (brand, product marketing, demand gen); set OKRs; build and coach a high-performing team. . . . Marketing Ops:. Run the stack (HubSpot at the core), attribution, lead flow, scoring, workflows, and SLAs with Sales. . . . Content & Brand:. Craft clear positioning, messaging, and narratives; ship high-quality content, PR, customer stories, and creative. . . . Lead Management:. Monitor lead flow in HubSpot, analyze quality and conversion, and ensure leads are actioned quickly by Sales.. . . Analytics:. Instrument reporting; track CAC/LTV, channel ROI, funnel health; iterate fast. . . . Vendors/Partners:. Brief, select, and manage agencies, freelancers, and tech partners to scale execution. . . . Project Mgmt:. Drive cross-functional launches with Product, Sales, and CS; hit dates and outcomes.. . . Competitive Wins:. Out-market and out-position competitors, by designing campaigns, content, and experiences that make Spinify the clear #1 choice. . . Qualifications. . . Demand Generation:. Own ARR pipeline targets via multi-channel plays (paid, SEO/SEM, social, ABM, partnerships, events, communities). . . . B2B SaaS: . Proven experience in B2B SaaS marketing with a heavy emphasis on lead generation and funnel management.. . . G2 / Ad Campaigns: . Hands-on expertise with Google Ads, SEO/SEM, and paid social.. . . Strategy & Leadership:. Define GTM strategy (brand, product marketing, demand gen); set OKRs; build and coach a high-performing team. Report on lead activity daily.. . . Marketing Ops:. Run the stack (HubSpot at the core), attribution, lead flow, scoring, workflows, sequences and SLAs with Sales. . . . Content & Brand:. Craft clear positioning, messaging, and narratives; ship high-quality content, PR, customer stories, and creative. . . . Analytics:. Instrument reporting; track CAC/LTV, channel ROI, funnel health; iterate fast. Report weekly.. . . Vendors/Partners:. Brief, select, and manage agencies, freelancers, and tech partners to scale execution. . . . Project Management:. Drive cross-functional launches with Product, Sales, and CS; hit dates and outcomes. . . Company Location: Australia.