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Senior Performance Marketer at Weekday AI. This role is for one of the Weekday's clients. Min Experience: 3 years. JobType: full-time. The Mission:. Lead the development of a high-impact performance marketing function that not only optimizes spend but delivers predictable, revenue-driving pipeline growth.. What You’ll Own. Acquisition Strategy & Execution. . Design and manage full-funnel performance marketing campaigns — from awareness to conversion. . . Develop precision targeting strategies aligned with the ideal customer profile. . . Lead paid acquisition efforts across platforms such as Google Ads, LinkedIn, Meta, and explore high-potential emerging channels. . . Build detailed media plans, forecasts, and performance models for campaign execution. . . Collaborate with sales teams to align marketing efforts with business objectives and co-develop client strategies. . . Pipeline & Performance Metrics. . Focus on driving Sales Qualified Leads (SQLs), not just Marketing Qualified Leads (MQLs). . . Build and maintain reporting systems that reflect true impact and revenue contribution. . . Continuously test and iterate on creative, messaging, and channel performance to improve outcomes. . . Budget, Channel & Client Management. . Oversee paid media budgets with an emphasis on ROI, efficiency, and cost-per-acquisition. . . Identify winning campaigns for scale and eliminate underperforming efforts quickly. . . Forecast spend and anticipated returns across all paid marketing channels. . . Serve as a key point of contact for strategic client relationships—ensuring transparency, alignment, and value delivery. . . What You Bring. . 4–6 years of experience in B2B performance marketing, ideally within SaaS, services, or demand-generation agencies. . . Deep hands-on experience managing paid campaigns across search and social platforms. . . Proven ability to generate qualified pipeline and contribute to revenue growth. . . Experience partnering with sales and revenue teams for aligned execution. . . Strong understanding of attribution models, MarTech stacks, and analytics tools. . . Bonus If You Have. . Built or significantly scaled a performance marketing function from the ground up. . . Collaborated with RevOps or data teams to implement closed-loop reporting. . . Launched campaigns that positively influenced win rates or sales velocity. . . What to Expect. . . Ownership. : Lead the charge on performance strategy and execution. . . . Pace & Learning. : Fast-moving, iterative, and feedback-rich environment. . . . Influence. : Work directly with GTM leadership and contribute to strategic decisions. . . Skills:. B2B Marketing | Paid Search | Paid Social | ABM | Performance Strategy | Campaign Optimization | Demand Generation | GTM Alignment | Analytics. Company Location: India.