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Director of Marketing Virtual Assistant at Scale Virtually. The . Director of Marketing VA . will play a critical role in leading the marketing function, drive growth, and shape the future of their brand. The ideal candidate for this role should be curious, gritty, and energized by helping operators rethink how they make decisions. You’ll work directly with the CEO, collaborate across teams, and have the runway to make a massive impact.. DUTIES AND RESPONSIBILITIES. Strategy Development:. . Develop and lead comprehensive marketing strategy aligned with company goals and revenue targets.. . Drive demand generation initiatives to support client acquisition, expansion, and retention.. . Lead the development of thought leadership, PR, event marketing, and strategic partnerships.. . Collaboration:. . Collaborate with sales leadership to refine and execute the go-to-market (GTM) strategy.. . Contribute to product marketing initiatives including launch planning, sales enablement, and market research.. . Build, manage, and mentor a high-performing marketing team as we scale.. . Contribute to product marketing initiatives including launch planning, sales enablement, and market research.. . Branding:. . Own all brand positioning, messaging, and content strategy to ensure alignment with core differentiators and market leadership.. . Act as a brand steward across all internal and external touchpoints. . Analytics and Reporting:. . Oversee the marketing budget and forecast pipeline impact in collaboration with revenue and executive teams. . Leverage analytics and insights to continuously optimize campaigns and improve marketing ROI. . 7+ years of B2B marketing experience, with at least 3 years in a Startup marketing leadership role — preferably in SaaS, PropTech, or Real Estate Tech.. Skills/Technical Proficiency. :. . Proven experience designing and executing successful demand generation campaigns.. . Deep understanding of branding, positioning, content strategy, and storytelling.. . Strong familiarity with AI marketing automation tools, Hubspot CRM systems, SEO/SEM, and digital analytics.. . Communication. :. . Demonstrated ability to manage cross-functional projects, timelines, and teams.. . Excellent communication, copywriting, and presentation skills.. . Organizational and Time Management. :. Strategic thinker with the ability to execute in a fast-paced, evolving environment.. Proactive. :. . Takes initiative to research content ideas and identify influencers aligned with the brand.. . Demonstrates the ability to anticipate client needs and adapt accordingly.. . Detail-Oriented. :. Ensures all tasks, from campaign execution to customer engagement, are completed accurately and thoroughly.. Flexible and Adaptable. :. . Comfortable adjusting priorities based on evolving project requirements.. . Willing to learn and adapt to new tools and processes as needed.. . Comfort and fluency with AI tools, marketing ops tech stacks, and modern growth tactics.. . Multifamily industry knowledge is a strong plus. . . This is for a . full time independent contractor work from home.  role taking on . overnight/graveyard shifts . here in the Philippines as based on US time zones.. . Technology Requirements:. . . Slack. . Google WorkSpace. . Zoom. . Hubspot. . . Functional and reliable computer/laptop.. . USB Noise-canceling Headset (recommended).. . High-speed internet connection (at least 50 mbps wired connection).. . Company Location: Philippines.