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Head of Facebook Advertising at Concepta. About Us:. Concepta is a fast growing cosmetics and supplements brand focused on the US market, primarily on Amazon. We combine scientific product development with an agile, data-driven approach to deliver innovative products that customers love.. About the Role:. We’re looking for a strategic leader to own and scale our Meta advertising efforts. As the . Head of Facebook Advertising. , you will develop and execute a performance-driven ad strategy, manage large-scale budgets, and guide our media buying team toward ambitious growth targets. You’ll collaborate closely with creative, marketing, and analytics teams to deliver high-impact campaigns that drive customer acquisition and profitability.. Key Responsibilities:. . Develop and continuously refine our Meta advertising strategy to achieve growth and profitability goals. . . Manage and optimize significant ad budgets, implementing data-driven campaign optimizations. . . Establish and track key performance metrics (ROAS, MER, CAC, LTV) and provide actionable insights to leadership. . . Lead rigorous A/B testing of creatives, audiences, and funnels to improve campaign performance. . . Mentor media buyers and align tactical execution with strategic vision. . . Ensure all campaigns meet Meta advertising and compliance standards, particularly in health and supplements. . . Stay ahead of industry trends, competitor strategies, and platform updates to maintain a competitive edge. . . Who You Are:. . 3+ years of hands-on experience in performance marketing on Meta platforms. . . Proven track record managing and scaling seven-figure annual ad budgets. . . Advanced analytical skills with expertise in ROAS, CAC, LTV, MER, and attribution. . . Strong background in DTC/FMCG, with cosmetics or supplements experience preferred. . . Proficient in Facebook Ads Manager, Pixel, Conversions API, and A/B testing. . . Skilled in building data reports and visualization dashboards. . . Strategic thinker with a growth mindset, excellent communication, and leadership abilities. . . Comfortable adapting to fast-paced changes and mentoring others. . . Why Join Us?. . . High Impact:. Take ownership of our Facebook/Instagram advertising strategy for a rapidly growing DTC brand. . . . Scale:. Manage and scale daily budgets of $30k–$40k while driving measurable business results. . . . Growth:. Play a pivotal role in shaping customer acquisition and long-term success. . . . Leadership Role:. Focus on strategy, mentorship, and innovation, not just execution. . . What Success Looks Like:. Within your first year, you’ll establish a robust KPI framework, refine our full-funnel strategy, and scale ad spend toward the $30k–$40k daily range while maintaining profitability and boosting new customer acquisition.. Interested?. Apply now and join a team that values data, creativity, and growth.. Company Location: United States.