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Product Marketer (Remote - US) at Jobgether. This position is posted by Jobgether on behalf of BuildingLink. We are currently looking for a Product Marketer in the United States.. This contract role offers the opportunity to lead the go-to-market strategy for a new product launch in a fast-paced SaaS environment. The Product Marketer will collaborate closely with cross-functional teams, including product, sales, and customer success, to define positioning, messaging, and launch plans that drive adoption and revenue growth. This role is ideal for a strategic self-starter with experience bringing B2B or B2C products to market. You will own multi-segment marketing strategies, craft compelling narratives, enable sales teams, and measure campaign performance. Your work will have a direct impact on both new and existing customers, helping to expand product value and engagement.. . Accountabilities. . Develop and execute go-to-market strategies, including launch plans, timelines, and marketing campaigns tailored to target audiences.. . Craft compelling product messaging, value propositions, and narratives that resonate with diverse customer segments.. . Enable sales and customer success teams with one-pagers, pitch decks, battlecards, and objection handling guides.. . Partner with design, content, sales, and customer experience teams to create launch content including blog posts, landing pages, emails, and social media materials.. . Conduct market intelligence by analyzing competitors, industry trends, and customer feedback to refine positioning and messaging.. . Track and measure the performance of launch campaigns across channels, reporting insights and optimizing strategies as needed.. . Develop multi-segment go-to-market strategies for key audiences, including property management companies, board members, onsite staff, and property managers.. . Focus on both new and existing customers to drive product adoption, upsell, cross-sell, and overall customer value.. . . 4+ years of product marketing experience, preferably in a high-growth SaaS or tech environment.. . Proven success in launching new products or features to market.. . Strong writing, storytelling, and content creation skills across multiple marketing formats.. . Excellent project management skills with the ability to work cross-functionally.. . Experience with tools such as HubSpot, Salesforce, Pendo, Figma, and Confluence.. . Comfortable working in a fast-paced, iterative environment.. . Experience with video content strategy, including scripting, recording, and producing product marketing videos, is a plus.. . Experience in the Property Technology (PropTech) industry is a plus.. . Company Location: United States.