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CRM Specialist at Aperture. Meet Aperture. At Aperture, we create value and drive growth by delivering exceptional product consultancy and advertising services to our global partners. Through data-driven strategies, we harness our expertise in performance marketing, creative strategy, and product optimisation to achieve outstanding results.. Founded in 2022 by industry visionary Hannah Parvaz, we’ve quickly made waves. Already twice recognised as Business Consultant of the Year and named 2024’s Most Innovative Growth Agency, our trajectory is nothing short of extraordinary.. Now, as we prepare to scale new heights in 2025, we’re building a dream team to fuel our ambitions. This is your chance to join us and be part of our incredible growth story. Are you ready to make an impact?. Our Culture:. . Growth mindset. We're hungry to learn and improve.. . Take full responsibility for every outcome—no excuses.. . Obsess over results. We're here to make a measurable impact.. . We’re data-obsessed. We let numbers, not opinions, guide our decisions.. . Client success is our success. Period.. . No ego. The best idea wins, regardless of who it comes from.. . Radical candour. We give and receive honest feedback to fuel growth.. . Work from anywhere. Embrace our remote-first culture that prioritises impact over location. Work from wherever you're most productive, while enjoying meaningful connections with the team in London from time to time. We bring everyone together regularly for inspiring sessions and great conversations over amazing food, because the best ideas often start with "what if?".  . Role Overview. We’re looking for a CRM Specialist who can design and execute lifecycle campaigns that drive real impact across mobile email, push, and in-app channels. You’ll understand what nudges to send, when to send them, and how to tailor each one to the user’s journey, intent, and mindset.. This role blends creativity with technical execution. You’ll be responsible for designing flows, writing and briefing copy, building and segmenting audiences, and setting up triggers that create personalised, high-performing user journeys. You’ll collaborate with product, creative, and growth teams to improve retention, monetisation, and customer satisfaction.. Key Responsibilities. . Own CRM strategy across email, push notifications, and in-app messaging for mobile products. . Design lifecycle campaigns for onboarding, re-engagement, upsell, and churn prevention. . Build and manage automated workflows using tools like Braze, Customer.io, or Iterable. . Collaborate with product and data teams to define behavioural triggers and segmentation. . Write, review, or brief performance-optimised CRM copy (or work with a copywriter). . Test and optimise message timing, frequency, channels, and creative. . Conduct A/B tests on subject lines, CTAs, send times, and flow logic. . Monitor KPIs and iterate based on open rates, CVR, uninstalls, and downstream revenue. . Maintain clean, documented workflows and experiment logs in Notion/Asana. . Ensure messaging is aligned with product changes, marketing campaigns, and brand voice. . Required Experience & Skills. . 2+ years in CRM, lifecycle marketing, or retention marketing (ideally mobile-focused). . Hands-on experience with tools like Braze, Customer.io, Iterable, Klaviyo, or OneSignal. . Strong understanding of email and push best practices, timing, and deliverability. . Familiarity with event-based triggers, segmentation, and lifecycle mapping. . Proficient in using Mixpanel, Amplitude, or Firebase for behavioural insights. . Comfortable writing, editing, or briefing high-performance CRM copy. . Strong project management skills, able to manage campaigns from strategy to QA to deployment. . Deep understanding of user psychology, habit formation, and growth metrics (D1/D7, LTV, etc.). . Collaborative mindset, comfortable working with product, growth, data, and creative teams. . Detail-oriented with a strong sense of ownership over experimentation and performance. . . Bonus but not required. . Experience working on subscription apps or trial-to-paid journeys . . Knowledge of paywall strategies and monetisation mechanics . . Experience integrating MMP data (AppsFlyer, RevenueCat) into CRM reporting . . Familiarity with dynamic content or predictive targeting . . Ability to run reactivation or loyalty campaigns via SMS or WhatsApp. . Company Location: Philippines.