VP of Partnerships, Influencer, and Affiliate Marketing at Freebird

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VP of Partnerships, Influencer, and Affiliate Marketing at Freebird. Freebird is a 9-figure, bootstrapped DTC rocketship with massive momentum — and yet, we’ve barely scratched the surface on influencer, affiliate, and partnership marketing. We’re looking for a . senior operator and builder. to create and own this new function from the ground up and scale it into a . $1M+/month revenue channel within 6 months. .. As . VP of Partnerships, Influencer, and Affiliate Marketing. , you’ll act as the . CEO of this growth vertical. , with full ownership over strategy, execution, tooling, recruiting, and outcomes. You’ll work cross-functionally with our Paid, Creative, Amazon, and Retention teams to drive . efficient growth. , . channel diversification. , . creative output. , and . net-new revenue. across all customer touchpoints — DTC, Amazon, TikTok Shop, and beyond.. 📈 . What You'll Own and Drive. . 1. . Build and Scale a High-ROI Influencer Engine. . . Lead the influencer strategy across TikTok, Instagram, YouTube (organic, paid, and hybrid). . . Own performance modeling, licensing, usage rights, and creator management. . . Use creator content to fuel paid media, Amazon PDPs, and awareness campaigns. . . Prioritize net-new customer acquisition, CAC efficiency, and repeatable creator success. . . 2. . Launch and Grow a Scalable Affiliate Program. . . Own the affiliate channel across DTC, Amazon Influencer, and TikTok Shop. . . Recruit and activate high-converting publishers, creators, and review sites. . . Build exclusive offers, landing pages, and bundles to drive performance. . . Utilize platforms like Impact, Refersion, or Social Snowball to track and scale. . . 3. . Stand Up TikTok Shop & Social Commerce Engine. . . Build and manage a high-volume TikTok Shop creator community. . . Activate Spark Ads, creator storefronts, live selling, and repurposed UGC. . . Partner with agencies, creator networks, and live-sell operators to drive velocity. . . Leverage TikTok as a direct response engine for both DTC and Amazon. . . 4. . Create a Scalable Seeding & UGC Flywheel. . . Build a high-throughput gifting engine (500–1,000 creators/month). . . Automate seeding workflows to generate UGC at scale and optimize post-rate. . . Use UGC to drive organic reach, social proof, creative testing, and cost savings. . . Track creator content usage and repurpose for email, PDPs, paid ads, and retail. . . 5. . Drive Incremental Revenue Across All Channels. . . Use creators and affiliates to support Amazon velocity, SEO rankings, and retail sell-through. . . Partner with Growth, Amazon, and Retail teams to run creator-powered launches. . . Build always-on influencer campaigns to drive search lift and omnichannel momentum. . . Attribute halo effect and influence across blended CAC, ROAS, and LTV metrics. . . 6. . Build the Team, Systems, and Infrastructure. . . Hire and lead a lean, high-performing team to execute the vision. . . Stand up the systems, playbooks, SOPs, and tooling to scale efficiently. . . Create dashboards and reporting infrastructure to track CAC, ROAS, LTV, and attribution. . . Ensure visibility across leadership by tying results back to business performance. . . . 7–10+ years of experience building and scaling influencer, affiliate, or creator programs. . . Proven success driving $500K–$5M+/month in performance creator revenue. . . Deep platform expertise: TikTok, TikTok Shop, Instagram, YouTube, Amazon Influencer. . . Fluency in Spark Ads, creator licensing, gifting, and affiliate tech stacks (Impact, Refersion, etc.). . . Extremely performance- and data-driven — fluent in CAC, ROAS, LTV, and incrementality. . . Operator mindset: builds quickly, documents everything, and systematizes for scale. . . Strong cross-functional collaborator who thrives in high-growth, fast-paced environments. . . Bonus: Experience driving retail or Amazon growth via influencers and affiliates.. . Company Location: United States.