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Senior Lifecycle Manager at Renmoney. We're looking for a strategic and hands-on . Senior Retention & Lifecycle Manager. to lead how we engage, activate, and grow customer value over time. This is a critical leadership role with end-to-end ownership of our lifecycle marketing engine - from onboarding to churn prevention to reactivation. You'll design and deliver high-impact, data-driven journeys that increase customer lifetime value (CLV), reduce churn, and power our next wave of sustainable growth.. You’ll work closely with product, engineering, analytics, call center, and growth teams - and play a key role in building Renmoney’s portfolio management capabilities.. Key Responsibilities. . Own and evolve our full-funnel lifecycle marketing strategy: onboarding, engagement, upsell, reactivation, win-back, and loyalty;. . Build high-impact journeys across email, push, SMS, WhatsApp, in-app, and telesales - mapped to behavior, risk profile, and product use;. . Design segmentation and targeting logic that supports personalization at scale, including persona-based, behavioral, and predictive models;. . Deploy AI-powered automation for real-time triggers, churn risk scoring, upsell modeling, and dynamic content delivery;. . Optimize customer journeys through experimentation (A/B, multivariate, holdout groups) with a focus on LTV, retention, churn, and CAC payback;. . Own CRM infrastructure (Customer.io, Mixpanel, Salesforce, etc.) and coordinate with engineering/data to streamline workflows and data quality;. . Collaborate with performance, brand, and product marketing to ensure consistent messaging and full-funnel customer experience;. . Establish and track lifecycle KPIs - from conversion to revenue per user - and report performance to executive stakeholders;. . Build and mentor a small but powerful team of lifecycle marketers, CRM analysts, and automation specialists.. . . 3+ years’ experience in lifecycle, CRM, retention, or performance marketing - ideally in fintech, e-commerce, edtech, or DTC SaaS;. . Proven ability to scale lifecycle programs using marketing automation platforms (Customer.io, Braze, Iterable, Salesforce, etc.);. . Strong command of data - from segmentation to cohort analysis to attribution; familiarity with Mixpanel, GA4, CDPs, and Looker/Tableau;. . Experience with AI/ML in marketing - personalization engines, churn models, LTV prediction, or content automation;. . Ability to partner with Product, Data, Growth, and CX to drive measurable business outcomes;. . Excellent project management and communication skills;. . A bias for testing, learning, and execution - and a track record of building systems that scale.. . Company Location: Russia.