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Senior Paid Social Performance Manager (Client-Facing, Meta-First) - 40683099233 at Activate Talent. We need a growth sniper who can grab a seven-figure monthly budget, squeeze profitable scale out of it on Meta, then rinse-and-repeat across TikTok, Snap, X, Pinterest, AppLovin, and any new channel that pops up tomorrow. You’re equally at home dissecting a performance report for the CFO and pitching a media plan to a Fortune-500 CMO—because those calls are often the same meeting.. Core Outcomes (First 12 Months). What “Great” Looks Like. ROAS & CPA Target : Hit or exceed the blended ROAS/CPA target ≥ 90% of months, managing ≥ $1 MM/month on Meta alone.. Multi-Channel Scale . -Spin up at least two new channels (e.g., AppLovin, Pinterest) to ≥ $250 K/month each while maintaining profitable efficiency.. Client Trust . - Average CSAT ≥ 9/10 on quarterly surveys; maintain ≤ 5% churn across your book of business.. Creative Testing Cadence. . Launch 20+ new creatives per month per brand; deliver weekly insight decks that steer future production.. Process Velocity . Reduce campaign-build cycle time from brief to launch to < 48 hours; document repeatable SOPs in ClickUp/Notion.. ⸻. Key Responsibilities. Media Strategy & Execution. • Architect full-funnel paid social plans with Meta as the growth engine and supporting spend across TikTok, Snap, X, Pinterest, and emerging platforms.. • Own daily pacing, bid strategies, and budget reallocations across accounts spending $500 K–$2 MM per month.. Client-Facing Leadership. • Run weekly performance reviews and QBRs; translate data into plain-English decisions for CMOs, founders, and finance leaders.. • Act as the frontline for strategic questions, objections, and new-channel recommendations.. Data & Insights. • Build Looker/GA4 dashboards and run SQL when needed to surface trends ahead of time.. • Partner with analytics to set incrementality tests, MMM studies, and post-purchase surveys.. Creative Direction. • Brief in UGC, statics, and motion graphics tied to audience insights; work hand-in-hand with TubeScience-style production teams.. • Own the creative learning agenda, ensuring at least 70% of creatives are hypothesis-driven.. Continuous Learning & Channel Expansion. • Master new ad tech quickly (learned AppLovin in a day? Perfect—do it again with the next platform).. • Pilot beta features, API integrations, and AI optimization tools.. ⸻. Must-Have Qualifications. • 5+ years running performance-driven paid social with monthly budgets ≥ $1 MM on Meta.. • Proven wins scaling additional channels (Snap, TikTok, X, Pinterest, AppLovin, etc.).. • Fluent in Excel/Sheets pivot tables, SQL or Python basics, and blended attribution models.. • Polished presenter—comfortable leading QBRs and handling CFO-level scrutiny.. • Track record of cross-functional collaboration with creative, data science, and product teams.. • Start-up or high-growth agency pedigree; thrives in ambiguity and steep learning curves.. ⸻. Nice-to-Haves. • Experience with e-commerce brands doing $50 MM+ GMV.. • Knowledge of server-side tracking, CDP integrations, and incrementality testing frameworks.. • Familiarity with App Store/Play Store UA, CTV, or programmatic display.. What Success Looks Like Here. You take ownership on day one, question assumptions, and pulse-check performance before leadership asks. You can quote CPA down to the penny, then pivot and brainstorm thumb-stopping hooks with creatives. Clients text you for advice because you’ve already spotted an issue and drafted the fix.. Company Location: Brazil.