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Paid Ads Specialist at Pavago. Job Title:. Paid Ads Specialist. Position Type:. Full-Time, Remote. Working Hours:. U.S. Business Hours . About the Role:. We are seeking a highly skilled . Paid Ads Specialist. to lead, execute, and optimize digital advertising campaigns across platforms like Google, Meta, LinkedIn, and others. The ideal candidate is analytical, data-driven, and experienced in managing performance-focused ad campaigns that drive measurable ROI.. This role blends strategic thinking with hands-on execution. You’ll be responsible for managing end-to-end campaign performance — from planning and audience targeting to creative optimization and reporting — ensuring every advertising dollar contributes to growth and profitability.. Responsibilities:. Strategy & Planning:. Develop and execute comprehensive paid advertising strategies aligned with business goals. . Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other relevant channels. . Research and define audience segments, keywords, and targeting opportunities. . Work closely with marketing leadership to forecast budgets and performance expectations. . Campaign Management & Optimization:. Create, test, and optimize ad creatives, copy, and landing pages for maximum impact. . Continuously monitor campaign performance and make adjustments to improve CTR, CPC, CPA, and ROAS. . Implement A/B testing and conversion rate optimization tactics to improve results. . Leverage automation tools and dynamic campaign features (such as Dynamic Search Ads and Performance Max). . Collaboration & Coordination:. Partner with content, design, and analytics teams to ensure cohesive campaigns. . Align paid media efforts with broader marketing and brand initiatives. . Manage relationships with platform representatives and stay updated on new advertising features. . Analytics & Reporting:. Track and analyze campaign performance, identifying trends and areas for improvement. . Prepare weekly and monthly reports highlighting key metrics, insights, and recommendations. . Use data-driven insights to refine audience targeting, creative strategy, and channel allocation. . What Makes You a Perfect Fit:. You’re a performance-focused marketer who thrives on measurable results. . You combine creativity with a data-driven mindset. . You stay ahead of digital ad trends, platform updates, and best practices. . You enjoy experimenting, testing, and optimizing to improve ROI. . You communicate insights clearly and collaborate effectively with teams. . Required Experience & Skills (Minimum):. Proven experience managing paid ad campaigns across Google Ads and Meta platforms. . Strong understanding of PPC metrics, attribution models, and conversion tracking. . Hands-on experience with Google Analytics, Tag Manager, and reporting tools. . Ability to analyze data, identify insights, and make performance-driven decisions. . Excellent communication, organization, and project management skills. . Ideal Experience & Skills:. Experience with additional platforms such as YouTube, LinkedIn Ads, or TikTok Ads. . Familiarity with automation tools, scripts, and dynamic targeting campaigns. . Understanding of landing page optimization and funnel strategy. . Experience managing ad spend budgets of varying sizes efficiently. . Knowledge of performance tracking, remarketing, and multi-touch attribution. . What Does a Typical Day Look Like?. A Paid Ads Manager’s day is a mix of strategy, execution, and optimization. You will:. Review campaign performance metrics and adjust bids, budgets, and targeting. . Launch and test new ad creatives or copy variations. . Collaborate with content and design teams on upcoming campaigns. . Analyze performance data to identify optimization opportunities. . Prepare weekly insights reports and present recommendations to leadership. . In short: you’ll be the driving force behind paid acquisition performance and ROI growth.. Key Metrics for Success (KPIs):. Return on Ad Spend (ROAS) . Cost per Lead (CPL) / Cost per Acquisition (CPA) . Click-Through Rate (CTR) and Conversion Rate . Ad Spend Efficiency and Budget Utilization . Overall Campaign ROI and Growth over Time . Interview Process:. . Application Review. – Assessment of experience and alignment with role requirements. . . Initial Interview. – Discussion of background, advertising expertise, and platform knowledge. . . Technical Interview. – Evaluation of campaign strategy, optimization, and data interpretation skills. . . Final Interview. – Discussion with leadership to assess strategic fit and collaboration style. . . Offer & Background Verification. #LI-AG1. Company Location: Costa Rica.