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Paid Ads Specialist at Liberty Music PR. About Liberty Music PR. Liberty Music PR is an independent music publicity agency working with a select roster of artists. Our expertise spans digital press, brand partnerships, Spotify advertising, playlist placement, influencer collaborations, YouTube optimisation, radio outreach, and social media management . Our mission? . To help artists shine through smart strategy, creative storytelling, and strategic placements that amplify their sound and presence.. Role Overview. We’re seeking a . Paid Ads Specialist. to elevate our paid social advertising, with a primary focus on Meta (Facebook & Instagram). This role will be pivotal in driving performance-driven campaigns that boost artist visibility, engagement, and growth.. What You'll Do. . Develop, manage, and optimise . Meta Ads campaigns. , crafting high-performing strategies for awareness, engagement, and conversions. . . Conduct audience research and fine-tune targeting to reach music fans, industry professionals, and potential collaborators. . . Design and test creative assets copy, images, carousels, and videos that resonate with diverse audiences. . . Analyse performance data, present insights, and pivot strategies based on campaign results. . . Coordinate with our PR, social media, and creative teams to align paid ads with broader marketing initiatives. . . . Bonus:. If experienced with . TikTok Ads. and . TikTok influencer campaigns. , you’ll bring added value to cross-platform initiatives.. . . Experienced in managing . Meta Ads. campaigns, preferably within music, entertainment, or creative sectors. . . Skilled at interpreting data KPIs like CTR, CPC, CPM, ROAS and ready to optimise campaigns for performance. . . A creative thinker comfortable with digital trends and storytelling in the social media realm. . . Collaborative, communicative, and adaptable—thriving in a fast-paced, artist-focused agency environment. . . . Strong Plus:. Proven track record with . TikTok Ads. (e.g., Collection, Spark Ads) and managing . TikTok influencer activations. . . . Company Location: United Kingdom.