Copywriter - 58437532201 at Activate Talent. We’re hiring a . Copywriter. with real DTC experience, someone who understands that great copy doesn’t just sound good, it . drives conversions. .. This role is for a performance-minded writer who has worked on paid ads, tested hooks, and understands what makes creative win. You’ll be part of a fast-moving team focused on . high-volume testing, iteration, and revenue-driving creative. .. What You’ll Do. Write . high-converting copy. for paid ads (Meta, TikTok, etc.) . Develop . scroll-stopping hooks, angles, and concepts. . Collaborate with designers and video editors on creative execution . Analyze ad performance and iterate based on data . Write . landing pages, product pages, and advertorials. . Continuously test new messaging frameworks and creative ideas . Study competitors and identify winning patterns . What Success Looks Like. High-performing ad copy that drives . click-through and conversion rates. . Strong contribution to . creative testing pipelines. . Clear, data-backed iteration of messaging and angles . Consistent delivery of . new, winning creative concepts. . Proven experience writing for a . DTC / eCommerce brand. . Strong understanding of . direct response copywriting. . Experience writing . paid social ads. (Meta and/or TikTok) . Ability to clearly explain the . thinking behind copy decisions. . Familiarity with key performance metrics: . CTR, CPA, CVR, ROAS. . Fast, iterative mindset — comfortable producing and testing at volume . Ideal Candidate. Has written copy for brands actively spending on paid ads . Understands . UGC-style ad scripting. and performance hooks . Knows how to balance . brand voice with conversion goals. . Highly curious — constantly studying ads, trends, and competitors . Thrives in a . fast-paced, feedback-driven environment. . Bonus Points. Experience writing . video ad scripts. (TikTok, Reels) . Background in . advertorials or long-form sales pages. . Familiarity with . CRO principles. . Experience working alongside media buyers and understanding scaling dynamics . Company Location: Guatemala.
Copywriter - 58437532201 at Activate Talent