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Senior Google Ads Strategist | Remote | LATAM Only | 83146 at Remote Talent LATAM. About Us – Remote Talent LATAM. At Remote Talent LATAM, we connect top-tier marketing professionals across Latin America with forward-thinking companies seeking remote talent. Our mission is to empower exceptional professionals in the region by providing access to career-defining opportunities with global organizations, while allowing them to work from where they thrive best.. About the Client. Our client is a respected, boutique digital growth firm serving businesses across Florida and beyond. They are in aggressive growth mode and are known for taking full ownership of their clients’ results. This team doesn’t just “run ads”, they build growth engines that directly impact the livelihood and scalability of the businesses they partner with.. They operate with a strong culture of . freedom and responsibility. : no micromanagement, no time clocks, and no junior-level expectations. This is a team of elite specialists who value craftsmanship, collaboration, and accountability.. About the Role. This is . not. a task-execution role.. The Senior Google Ads Strategist is a high-impact, senior-level position for someone obsessed with . data, structure, tracking, and performance strategy. . You will be responsible for diagnosing account health, architecting scalable Google Ads systems, and leading optimization strategies in high-stakes environments where performance truly matters.. You are expected to think like an owner, not an operator.. Key Responsibilities. . Architect & Build:. Design, launch, and scale highly structured Google Ads campaigns across . Search, Display, YouTube, and Discovery. . . . Tracking & Data Integrity:. Own tracking implementation using . GA4 and Google Tag Manager (GTM). to ensure clean, accurate data before any budget is deployed. . . Account Auditing & Recovery:. Audit underperforming accounts, identify funnel leaks, attribution issues, and structural inefficiencies, and implement turnaround strategies. . . Strategic Optimization:. Continuously test bid strategies, keywords, ad copy, audiences, and landing pages to improve ROAS and CPA. . . Cross-Functional Collaboration:. Work closely with SEO, Web Development, and CRM teams to ensure post-click conversion optimization and full-funnel alignment. . . Performance Leadership:. Proactively surface insights, risks, and opportunities, this role requires initiative, not direction.. 8+ years of hands-on Google Ads experience. , managing significant budgets for lead generation clients. . Advanced expertise in . Google Analytics 4 (GA4). and . Google Tag Manager (GTM). (non-negotiable). . Proven track record of . improving ROAS and/or lowering CPA. in competitive environments. . Strong understanding of digital marketing “plumbing” (tracking, conversions, pixels, attribution). . Excellent communication skills with the ability to clearly explain complex data and strategies. . Nice-to-Have Qualifications. Experience working with . CRM platforms. (e.g., GoHighLevel, HubSpot, Salesforce). . Familiarity with landing page optimization and CRO principles. . Experience supporting or collaborating with SEO and web development teams. . Exposure to YouTube Ads and upper-funnel strategies for lead generation.. Company Location: Nicaragua.