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Direct Response Media Buyer (Full-Stack Growth + Funnel Strategist) at Purely Optimal Inc.. OVERVIEW. We are scaling multiple fast-growth brands across supplements, telehealth, travel subscriptions, tech, and AI/automation and we’re on the hunt for a world-class Direct Response Media Buyer who thrives on owning the entire customer acquisition funnel from ad click to conversion.. This is not just a media buying role. You'll be the CRO, strategist, and performance marketer—responsible for crafting, testing, and scaling full-funnel systems that convert cold traffic into customers across Facebook/Instagram, Google, and TikTok Shop.. We’re looking for a true direct response killer—someone who can write high-converting copy, build optimized funnels, and scale paid traffic profitably. If you think like a growth CMO but love getting your hands dirty inside the ad account and landing pages, we want to hear from you.. WHAT YOU’LL OWN. 📣 Media Buying Across Paid Social + Search. . Plan, launch, and scale campaigns on Meta (Facebook/IG), Google, and TikTok Shop. . Daily analysis of campaign performance to optimize creative, audiences, bidding, and spend. . Ruthless focus on ROAS, CAC, and LTV. . . 📈 Conversion Rate Optimization + Funnel Strategy. . Own and optimize full funnel architecture—landing pages, advertorials, checkout flows, upsells. . Lead A/B tests across pages, hooks, CTAs, and offers. . Turn performance data into actionable testing roadmaps. . . ✍️ Direct Response Copywriting That Sells. . Write (or guide) ads, headlines, lead-ins, advertorials, and VSL scripts that drive conversions. . Match copy angles to customer psychology and platform behavior. . . 🧠 Funnel + Offer Creation. . Architect new funnels from scratch to launch new products or verticals (supplements, telehealth, etc.). . Coordinate landing page design, copy, and structure with internal or external designers. . Leverage proven DR frameworks to continuously launch and test new offers. . . 🏆 Ownership & Strategic Growth Leadership. . Set KPIs, manage budgets, and hold yourself accountable to results. . Collaborate closely with founders and marketing leadership. . Build and eventually lead a small performance team as we scale. . . WHAT YOU BRING. ✅ Expert in Paid Social (Meta, TikTok) and Google Ads. . 2–5+ years of hands-on media buying with proven results. . Experience managing 6–7 figure budgets with measurable growth outcomes. . . ✅ Direct Response Copywriting + CRO Mastery. . You can write, test, and optimize ads, landing pages, and funnel copy that converts. . Deep experience running A/B tests and optimizing every stage of the funnel. . . ✅ Funnel Builder with Results. . You’ve built landing pages, VSL funnels, and lead gen flows from scratch—using tools like ClickFunnels, Webflow, HighLevel, Unbounce, or similar. . Bonus if you’ve launched offers in supplements, telehealth, or consumer SaaS. . . ✅ Strategic + Tactical. . You think like a CMO but execute like a performance operator. . You don't wait for creative assets or landing pages—you build them yourself or drive the process forward. . . ✅ Self-Starter with High Standards. . You thrive in fast-paced, entrepreneurial environments. . You own your outcomes, track your metrics, and move fast. . . ✅ Timezone: Must be available to work in Pacific Time (PST) hours. Company Location: Brazil.