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Growth Product Manager at ActivTrak. We are scaling our Product-Led Growth (PLG) motion and seeking an experienced and data-driven . Growth Product Manager. to lead this cross-functional team. You’ll own the roadmap and experimentation strategy to drive user activation, engagement, retention, and expansion; with an initial focus on improving customer retention through increased product usage.. What You’ll Do:. . Lead PLG Strategy & Roadmap: Own and continuously refine the PLG roadmap, aligning quarterly priorities with business goals and leading indicators such as activation, decreased time to value, and product usage.. . Own Experimentation Lifecycle: Drive ideation, prioritization (using ICE scoring), and execution of growth experiments across the user journey – from onboarding prospects to customer expansion.. . Orchestrate Cross-Functional Collaboration: Collaborate with UX, lifecycle marketing, customer success, operations, and engineering to deliver cohesive and impactful PLG initiatives.. . Instrument and Analyze Metrics: Define success metrics, ensure proper instrumentation, and analyze outcomes to measure impact on product engagement and customer retention.. . Optimize User Journey: Leverage tools like Pendo (especially Pendo Guides) to design and build in-app onboarding, guidance, and adoption flows; integrate with email, lifecycle, and customer success platforms.. . Ensure Organizational Alignment: Present roadmaps and outcomes to stakeholders, and coordinate rollout of successful experiments in partnership with GTM and support teams.. . Document and Share Learnings: Maintain thorough records of tests, results, and learnings to inform future strategy and build organizational knowledge.. . . 5+ years of product management experience, including 2+ years in a growth-focused role within a SaaS or product-led organization.. . Hands-on experience with Pendo, especially Pendo Guides, including creating, optimizing, and testing in-app workflows.. . Strong analytical skills with a demonstrated ability to use data to inform decision-making and experiment design. . . Desire to dive deep into the details, move quickly and fully own the outcomes.. . Experience with product analytics tools such as Heap, Mixpanel, or Amplitude to monitor user behavior, build funnels, and evaluate experiments.. . Familiarity with Marketo, ChurnZero, Intercom, and other tools supporting lifecycle marketing and customer engagement.. . Deep understanding of PLG methodologies and lifecycle metrics (activation, retention, expansion).. . Excellent communication and collaboration skills, with a track record of working across marketing, UX, engineering, and CS functions.. . Familiarity with iterative testing methodologies and the ability to isolate risk through controlled “blast radius” testing.. . Ability to manage multiple priorities in a fast-paced, data-driven environment.. . Additional Experience Considered a Plus:. . Prior experience working on onboarding, self-service flows, and in-product adoption strategies.. . Familiarity with the “Hacking Growth” playbook or other PLG frameworks.. . Experience in workforce analytics, productivity SaaS, or related domains.. . Company Location: United States.