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Lifecycle Marketing Specialist at Borrowell. About Borrowell:. At Borrowell, we’re on a mission to help Canadians feel confident about their money. We empower individuals to take control of their financial futures by providing the tools and insights needed to understand, build, and use their credit effectively.. 1 in 10 Canadians use Borrowell for comprehensive credit monitoring and personalized insights. Our innovative services, including Credit Builder and rent reporting, help consumers build credit so they can unlock access to a wider range of financial products at more competitive rates. Additionally, we offer personalized financial product recommendations from Canada’s most trusted providers based on each member’s credit profile and financial goals.. Our team is diverse, inclusive, and driven by a shared passion for making a meaningful difference in the lives of Canadians. We pride ourselves on fostering a culture of collaboration, humility, and innovation. If you’re looking to join a company that’s transforming the financial landscape and empowering Canadians to achieve their financial aspirations, we invite you to explore career opportunities at Borrowell. Together, we can help Canadians feel confident about money.. About the role:. As the Lifecycle Marketing Specialist, you will increase engagement and optimize the user experiences for Borrowell’s members. As a key member of the Revenue and Marketing teams, you will lead marketing efforts for the sales funnel through email, push notifications & in-app notifications.. Responsibilities:. . Develop & manage email & in-app marketing campaigns to improve member onboarding, long-term engagement, and upsell/cross-sell to financial products. This includes end-to-end ownership in copywriting, email template development, journey mapping, deployment & reporting.. . Champion A/B testing and multivariate testing efforts to uncover insights and optimize top-of-funnel performance. . Work with Product, Account Management, Data, Engineering & Design teams to promote new product/feature launches and develop dedicated user segments & journeys for said segments.. . Build and track dashboards to identify performance trends & measure KPIs. Review insights and recommendations with the Lifecycle Team weekly & share external and senior stakeholders on a quarterly basis.. . . 2+ years experience in email management/testing, deployment, user segmentation, data analytics, and reporting. . Data & results driven. Relies on funnel & conversion analysis to make all recommendations and content improvements. . . Test-savvy. Experience in running A/B and multivariate tests on content, design, and segmentation to optimize top-of-funnel performance. . Experience with enterprise-level email service providers (Salesforce Marketing Cloud, Hubspot, Braze, etc.). . Experience with email automation. . Adaptable & able to prioritize amongst multiple ongoing projects. . Knowledge of customer engagement, with experience in email best practices, as well as methods for testing and optimization. . Strong attention to detail & ability to think through complex problems. . Proven success in working with cross-functional teams. . Ability to communicate ideas, collaborate on execution and report on results. . Nice to Haves:. . Experience with Looker, Tableau or other data visualization tools. . Experience with Salesforce Marketing Cloud. . Basic understanding of SQL for audience segmentation, AMPscript/ Liquid for personalization. . Experience working in a scale-up environment. . French is an asset. . Company Location: Canada.