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Product Manager, Growth (Paid & Organic Marketing) at 12Go Asia. You'll be the product owner for our marketing technology stack — the infrastructure that connects our platform to the channels where travellers discover us. This is a technical PM role at the intersection of product, engineering, and marketing. You won't be running campaigns yourself; you'll be building and improving the products and systems that make campaigns possible, measurable, and scalable.. Your scope spans three areas: . Paid Acquisition (PPC & Mobile), Technical SEO, and LLM Discovery. - a new frontier where we're making our inventory accessible to AI agents and chatbots.. What You’ll Own. 1. Paid Acquisition & Mobile. Integrations with Google Ads and other ad platforms using APIs and Tag Manager. Internal campaign management to scale across markets. Mobile growth (App campaign, AppsFlyer, Firebase). Attribution systems (Web to App, affiliate tracking, UTMs). 2. Technical SEO. Core SEO infrastructure: sitemaps, indexing, robots.txt, meta tags, redirects, URL structure. Partner with SEO/content teams and manage content delivery at scale . SEO tools such as Google Search Console and Semrush. 3. LLM Discovery (AI). Build strategy for visibility in AI/LLM platforms. Develop integrations to distribute inventory to AI ecosystems. Must-have. 4+ years of experience in Product Management or MarTech. Experience with growth and performance marketing.. Google Ads + attribution knowledge. Mobile measurement + ATT experience. Understanding of technical SEO. Comfortable owning backlogs, writing specs, and driving sprints. Nice-to-have. Experience with marketing tools, consent/privacy, and affiliate systems. Exposure to LLM/AI discovery. Marketplace/e-commerce/OTA background. Company Location: Serbia.