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Art Director at Herman-Scheer. We're looking for a full-time Art Director who leads with creative vision and isn't afraid to work at the edge of what's possible. Someone who can move between real-world shoots, graphic design, and AI-generated storytelling without losing aesthetic integrity or emotional pull.You'll be a creative leader on projects spanning campaigns, branding, production, ongoing content retainers, and beyond.. This role is for someone who understands that content is identity—and that in the health, wellness, and self-care space, every visual choice is a signal of trust. You move between directing a shoot and prompting a generative model with equal confidence, and you're excited about building creative systems that scale without losing the human touch that makes great work feel great.. You might be the one if:. You've led image art direction and design on brand campaigns and a variety of content projects. You can direct photographers, DPs, and production teams with confidence. You have your finger on the pulse of culture online and IRL. You understand how to translate aspirational big ideas into content that performs. You’ve been a part of creative teams that build and evolve brands. You're excited about AI image generation tools (Midjourney, Weavy, etc.) and want to use them hands-on in your work. You've worked with health, wellness, or self-care brands (bonus). You think about how content works across platforms and formats. Responsibilities: . Lead art direction across photography, design, video, and AI-generated content, maintaining visual consistency and brand integrity. Develop and execute creative concepts that align with strategic briefs and client goals. Lead production for photoshoots and video shoots, including briefing photographers, DPs, stylists, talent, and post-production partners. Work hands-on with AI tools to generate imagery, using these technologies to accelerate ideation and scale content production. Build visual systems and content guidelines that work across platforms and campaigns. Provide creative direction for UGC and influencer content maintaining brand standards. Collaborate with strategy, social, and account teams to ensure content is platform-native and performance-aware. Support Herman-Scheer initiatives, including agency content, case studies, new business/pitch proposals. Company Location: United States.