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Marketing Specialist at Freelance Latin America. The Marketing Specialist plays a key role in driving the company’s brand presence and market growth. This position is responsible for developing and executing innovative marketing strategies across digital and traditional channels. By combining data-driven analysis with creative thinking, the Marketing Specialist ensures that campaigns are effective, on-brand, and aligned with business objectives. Collaboration with cross-functional teams and a focus on continuous improvement are central to this role, supporting both the company’s visibility and long-term success.. Key Responsabilities. . Conduct comprehensive market research to gather insights about consumer requirements, habits, and trends.. . Develop and implement innovative marketing campaigns across digital and traditional channels such as social media, email marketing.. . Collaborate closely with the sales team to support and enhance marketing strategies.. . Analyze marketing data to measure campaign effectiveness and optimize future marketing strategies.. . Manage marketing budgets and oversee the production of marketing materials.. . Stay up-to-date with the latest marketing techniques and technologies, proactively recommending improvements to ensure our marketing efforts remain relevant and competitive.. . . Bachelor's degree in Marketing, Communications, or a related field.. . At least 3-5 years of experience in a marketing role, with a proven track record of managing comprehensive marketing campaigns.. . Strong analytical skills and experience with marketing metrics and data analysis tools.. . Proficiency in digital marketing channels, SEO, and social media strategy.. . Excellent communication and interpersonal skills, capable of working collaboratively across departments.. . Creative mindset with the ability to spot original branding opportunities.. . Schedule: Variable 10hrs/week (GMT -7-00) Mountain Time (US & Canada) 9 am - 11 am Monday to Friday. Company Location: Venezuela, Bolivarian Republic of.