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Marketing Automation Specialist at Digital. We are seeking a . Marketing Automation Specialist (Contract, Remote).  to support our APAC marketing operations. The ideal candidate will have hands-on expertise in . Marketo.  and . Salesforce. , with a strong background in building and optimizing lifecycle processes, lead management, and campaign execution. You will play a key role in ensuring seamless automation, efficient pipeline conversion, and scalable marketing operations.. RESPONSIBILITIES. Manage and optimize . Marketo and Salesforce.  workflows to support campaign execution and reporting.. . Build, monitor, and improve . lead lifecycle processes. , including MQL–SQL pipeline conversion.. . Collaborate with regional marketing teams across APAC to align automation processes with business goals.. . Develop dashboards and reports to track campaign performance and lead funnel metrics.. . Ensure data accuracy, governance, and compliance across marketing systems.. . Support integration between marketing automation tools, CRM, and other platforms as required.. . REQUIREMENTS. . Proven experience with . Marketo.  and . Salesforce.  in a marketing automation capacity.. . Strong understanding of . demand generation.  and . lead lifecycle management. .. . Experience working with APAC or global teams across multiple time zones.. . Analytical mindset with the ability to translate data into actionable insights.. . Strong communication and collaboration skills, with a detail-oriented approach.. . Agency or in-house background in B2B marketing operations is a plus.. . Company Location: India.