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Digital Marketing Specialist (Remote, NZ Company) AnypearAnypear is a headhunting and recruitment agency connecting New Zealand and Australian businesses with top overseas talent.. We’re seeking a highly motivated and result-driven . Digital Marketing Specialist. to help our client’s finance business. This remote role will play a key role in driving the company's online presence, improving brand awareness, and increasing conversions through digital marketing efforts.. If you are a creative thinker with a passion for digital marketing and a desire to make a significant impact in a growing finance business, we want to hear from you!. As a Digital Marketing Specialist, you will play a significant role in developing and implementing comprehensive digital marketing strategies aligned with business objectives. This role requires a strong familiarity with Google Ads, SEO strategies, and content copywriting.. Responsibilities. . Develop and implement digital marketing strategies aligning with the company’s goals. . Create and execute campaigns across various digital channels, paid advertising, and search engine optimisation. . Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement). . Assist in analysing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies. . Content copywriting for company’s website and Google ads. . Create reports on the growth and analytics of campaigns. . Conduct keyword research and audience targeting to maximise ad performance.. . Conduct market research, competitor research, understand the target audience, and identify marketing and growth opportunities.. . Provide direction and feedback on visual assets for campaigns (banner ads, social posts, landing pages). . Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve. . . Hands-on experience with Google Ads and Google Analytics (certification is a plus). . Strong knowledge of SEO principles and tools. . Solid understanding of visual branding and its role in digital marketing. . Familiarity with basic design tools or the ability to give a design brief/draft effectively.. . Highly motivated and results-driven individual.. . Excellent analytical skills to understand data, key metrics, and align strategies.. . Innovative thinker with a keen eye for detail and identifying trends.. . Fluency in communicating English both in writing and verbally.. . Access to your own computer/laptop and a reliable internet connection.. . Nice to have. . Experience using Facebook Ads (Meta) or LinkedIn Ads will be a plus.. . Experienced in conducting A/B testing.. . Ability to manage multiple projects and deadlines simultaneously.. Company Location: Indonesia.