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Head of E-commerce Operations (CRO) for US DTC Company (Remote) at Paired. Paired . is a.  global staffing and recruiting agency.  that specializes in pairing remote work with top-tier talent!. We are . dedicated . to . connecting talented individuals.  with.  remarkable companies.  in need of their skills. Our goal is to create fulfilling job . opportunities for professionals around the world. .. We’re looking for a. Head of E-commerce Operations . This is not a maintenance role. This is a growth engine.. What You'll Own. Full DTC P&L — You’re accountable for driving revenue and margin across our Shopify store.. CRO & Site Performance — You’ll test, optimize, and ship site updates weekly. You know your way around Shopify, custom landing pages, and A/B tools.. Ad Platform Strategy — You’ll partner with media buyers to scale Meta, Google, YouTube, and Affiliate while owning cross-channel strategy and budget pacing.. Retention & Lifecycle — You’ll own our Klaviyo and Attentive programs. Think: flows, campaigns, segmentation, upsells, subscription strategy.. Attribution & Analytics — You’ll live in Northbeam, post-purchase surveys, and cohort data to make decisions. You’re allergic to guesswork.. CX Feedback Loop — You’ll build a tight loop with our CX and product teams to identify churn risks, bugs, and new revenue opportunities.. 5+ years leading ecommerce at a high-growth DTC brand (ideally CPG, consumables, or health/wellness). Deep Shopify Plus experience — . theme customization, app management, and conversion logic are second nature. Fluent across platforms — . You speak Meta, Google, Klaviyo, Northbeam, and post-purchase survey data fluently. You don’t wait on a report—you build it.. Creative intuition + analytical rigor —. You know when to test, when to double down, and when to kill a loser.. Leadership — You’ve built, led, and leveled-up high-performing cross-functional teams.. Bonus Points. Experience in subscriptions, influencer affiliate programs, and retail-to-DTC funnel coordination. Past work scaling from $10M → $100M+. Obsessed with hydration, wellness, or performance optimization. Company Location: India.