Paid Digital Advertising Specialist at Degy Booking International, Inc.

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Paid Digital Advertising Specialist at Degy Booking International, Inc.. The Paid Digital Advertising Specialist, reporting to the Marketing Director, is a newly created role that will play a central part in Degy’s digital marketing and revenue-driving initiatives. This individual will be responsible for developing and executing paid media campaigns that increase brand visibility, generate corporate wide B2B leads, and launch high-performing B2C campaigns for events, activations, and ticketed experiences. Campaigns will span across platforms including Google Ads, Meta (Facebook/Instagram), TikTok, and YouTube to support the marketing objectives of Degy’s family of companies.  This role requires strong organizational skills, a collaborative mindset, and the ability to manage multiple campaigns and creative workflows simultaneously. The ideal candidate will work hand-in-hand with Degy’s marketing team to strategize on campaign goals, identify required graphic assets and media content, and drive digital success through aligned execution and analytics. You’ll serve as both a tactician and a contributor to campaign strategy, helping Degy reach its business goals through effective, data-informed digital advertising.. . JOB POSITION:  PAID DIGITAL ADVERTISING SPECIALIST. LOCATION:                    REMOTE POSITION. START DATE:                JULY-AUGUST 2025. POSITIONS OPEN:        1.  . Compensation: . Annual Starting Salary is $48,500 USD . -        Opportunities for bonuses based on performance.. -        Salary increases based on performance.. -        Qualification into the company’s 401k program after required time served.. -        Qualification into the company’s pension program after required time served.. -        Paid Time Off (PTO) including vacation and company holidays.. -        General work expenses covered (wifi, computer, travel, supplies).. -        Cell phone plan offered through company phone plan.. Duties will include (but are not limited to):. . Plan, develop, and manage paid advertising campaigns across Google, Meta, TikTok, and YouTube.. . Collaborate with the marketing and creative teams to identify campaign needs, including copy, visuals, and media assets.. . Conduct keyword and audience research, competitor benchmarking, and strategic targeting analysis.. . Execute A/B tests to optimize performance based on creative, format, placements, and messaging.. . Organize and manage multiple concurrent campaigns across multiple Degy businesses.. . Monitor performance metrics and adjust campaigns in real-time to improve CPA, ROAS, CTR, and conversion rates.. . Create and present campaign performance reports, highlighting key findings and recommendations.. . Implement and troubleshoot conversion tracking, pixel integrations, and campaign tagging.. . Recommend and apply changes based on emerging advertising trends and platform algorithm updates.. . Maintain documentation, calendars, and dashboards for campaign timelines and deliverables.. . Participate in broader marketing and business strategy planning, including new concept launches and artist signings.. . Work with marketing leadership to ensure ad spend is optimized and campaign goals are met.. . Other duties as assigned.. .  . Qualifications: . ·       2+ years of professional experience managing paid advertising campaigns across digital platforms.. ·       Strong command of campaign building, optimization techniques, and performance measurement.. ·       Experience with Google Ads, Meta Ads Manager, TikTok Ads, and YouTube Studio.. ·       Proficiency with tools like Google Analytics, UTM tracking, Looker Studio, or similar.. ·       Detail-oriented and highly organized with excellent time management and follow-through.. ·       Effective communicator with ability to translate data into insights and strategies.. ·       Experience collaborating on creative briefing and working with designers and content creators.. ·       Google Ads and/or Meta Blueprint certification preferred.. ·       Familiarity with Salesforce, Pardot, and Asana or similar project management tools is a plus.. ·       Basic understanding of HTML/CSS/JavaScript for pixel or integration support is a bonus.. ·       Comfortable working in a remote home-office setting with flexibility for after-hours needs.. ·       Must be a U.S. citizen or legally authorized to work in the U.S.. Company Location: United States.