We are redirecting you to the source. If you are not redirected in 3 seconds, please click here.

Manager, Retention & Customer Lifecycle Marketing (Remote - US) at Jobgether. This position is posted by Jobgether on behalf of Longbridge Financial, LLC. We are currently looking for a Manager, Retention & Customer Lifecycle Marketing in United States.. In this strategic leadership role, you will design and execute customer retention and lifecycle marketing programs that strengthen long-term relationships and maximize customer lifetime value. You will shape initiatives that reduce churn, increase refinancing opportunities, and enhance satisfaction across the entire mortgage journey. With a strong focus on data-driven insights, personalized communications, and multi-channel engagement, this position empowers you to directly influence growth and loyalty. You will work in close collaboration with cross-functional teams while leveraging advanced analytics and marketing technology to deliver measurable impact in a dynamic financial services environment.. . Accountabilities. . Define and lead the customer retention strategy, ensuring alignment with business objectives and revenue goals.. . Develop advanced segmentation and personalization approaches using behavioral, demographic, and predictive data.. . Build and manage lifecycle marketing programs, from onboarding through refinancing opportunities, to create seamless customer experiences.. . Implement churn prediction models and proactive interventions to retain at-risk customers while driving win-back campaigns.. . Oversee multi-channel retention campaigns (email, SMS, direct mail, digital, outbound calling) to ensure consistent messaging and engagement.. . Guide content creation on refinancing, financial wellness, and homeownership to educate and engage customers.. . Track and optimize KPIs such as retention rate, CLV, churn, NPS, and CSAT through deep analytics and A/B testing.. . Act as a key stakeholder in CRM and marketing automation platforms, collaborating with data teams to ensure effective insights.. . Partner with Sales, Servicing, Compliance, Legal, and Product Development to align initiatives and elevate the customer experience.. . Monitor industry trends and competitor activities to continuously enhance retention strategies.. . . Extensive experience in mortgage lending, mortgage servicing, or financial services (mandatory).. . Bachelor’s degree in Marketing, Business, or related field; MBA preferred.. . 7+ years in marketing, with a focus on retention, lifecycle marketing, or loyalty programs.. . Proven success in executing data-driven retention strategies that improved CLV and loyalty.. . Strong expertise with CRM systems (e.g., Salesforce) and enterprise-level marketing automation platforms.. . Analytical mindset with the ability to interpret data, identify trends, and present actionable insights.. . Excellent communication and presentation skills, with a talent for crafting compelling narratives.. . Experience in segmentation methodologies and delivering personalization at scale.. . Strong project management skills with the ability to manage multiple complex initiatives.. . Highly collaborative, proactive, and customer-centric professional.. . Company Location: United States.