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Senior Brand Marketing Manager at Jam+. About Us. We are the team behind . Envelopes.com, JAM Paper, and Folders.com. — three of the most recognized names in stationery and office supplies. With decades of heritage, deep product authority, and a reputation for reliability, we have built a strong foundation in what many view as a mature category. But we believe there is far more potential ahead.. We are not looking for someone to run a check box marketing strategy. We want a creative thinker who can help us push beyond the expected — finding new ways to acquire customers, re-engage them with fresh and relevant campaigns, and reward their loyalty through experiences that make our brands feel distinctive and memorable.. What You’ll Do. Campaign Ownership. . Lead end-to-end execution of campaigns across email, mid/upper-funnel ads, and on-site promotions. . . Translate business priorities into integrated campaign calendars that connect brand, product, and customer moments. . . Creative Direction. . Manage and re-organize the existing design team; set clear priorities and raise the quality bar. . . Ensure creative output is brand-consistent, segmented, and performance-driven. . . Leverage AI tools to scale content and design production; tap freelancers for overflow or specialized projects. . . Lifecycle, Engagement & Retention Marketing. . Partner with our Head of Growth and DTC and CRM to build segmented journeys that feel personal — not batch-and-blast. . . Drive initiatives that improve new→existing conversion rates and expand LTV. . . Design memorable brand experiences across email, site, and campaigns that stand out in an otherwise commoditized category. . . Develop creative loyalty initiatives (surprise-and-delight, recognition moments, rewards) that strengthen the emotional connection to the brand. . . Continuously test new ways to create value for customers beyond the transaction, driving both repeat purchase and advocacy. . . Brand Voice & Positioning. . (~20% of role). . Refine tone of voice, messaging, and visual standards. . . Ensure alignment across all channels (site, email, ads). . . Lead a mini brand refresh to reposition the business for growth in 2026. . . Paid Media Creative Enablement. . Develop and test messaging/creative tailored for prospecting (Meta, YouTube, etc.). . . Align ad creative with lifecycle campaigns to maximize ROI and consistency. . . Cross-Functional Collaboration. . Partner with Head of DTC on growth strategy priorities, reporting, and testing. . . Work directly with the CEO for creative direction and brand prioritization. . . Collaborate with product and merchandising teams to bring seasonal and product-specific campaigns to life. . . Measurement & Validation. . Track impact on email engagement, new→existing conversion, and repeat order LTV. . . Report on campaign performance with clear ROI tie-back and actionable insights. . . What We’re Looking For. . 5–8 years of experience in brand, creative, or content marketing (e-commerce/DTC strongly preferred). . . Proven track record leading brand refreshes or repositioning initiatives. . . Strong storytelling and copywriting skills; ability to translate data into compelling campaigns. . . Experience managing and elevating creative teams. . . Comfort leveraging AI tools to scale creative production. . . Hands-on operator who thrives in a fast-moving, entrepreneurial environment.. . Company Location: Canada.